PayPal Identity Launched With Modern, Mobile-First, Omni-Channel Approach

ME NewsWire/ Business Wire

SAN JOSE, Calif - Thursday, May 1st 2014

PayPal has revolutionized the way people across the globe think about and use money. Today, PayPal announced transformational changes to its brand identity, including the unveiling of a new logo. The new look reflects PayPal’s simplicity, convenience and security, redesigned for today’s dynamic, mobile-first world. This is the first time PayPal has updated its identity since 2007.

“Our new brand identity goes far beyond an updated logo,” said David Marcus, PayPal’s president. “We have aligned this with our first global brand campaign. We’re setting a new expectation with our global consumers, developers and merchants: PayPal is redefining the future of money by putting people first. After all, money doesn't make the world go round, people do.”

The brand ... Read more »

SAN JOSE, Californie - Samedi 3 Mai 2014 [ME NewsWire]

(BUSINESS WIRE)--PayPal, l’une des plus grandes sociétés de paiement au monde, apporte une vue unique sur la manière dont les personnes considèrent et utilisent l’argent par le lancement de sa toute première campagne internationale.

La perspective clé de la campagne est que les personnes ont désormais toutes les cartes en main pour créer de nouvelles façons de se connecter, de payer et d’effectuer des transactions à leur convenance. PayPal mène ce mouvement en rendant les paiements plus simples, sécurisés et intuitifs, n’importe où et n’importe quand.

La campagne internationale de la marque « Powering The People Economy » (Propulser l’économie des personnes), est une création de  ... Read more »

SAN JOSE, Calif. - Thursday, May 1st 2014 [ME NewsWire]

(BUSINESS WIRE)-- PayPal, one of the world’s largest and leading payment companies, brings a unique understanding of how people think about and use money to the launch of its first-ever global brand campaign.

The key insight underscoring the campaign is that people are now more empowered than ever before – to create new ways to connect, pay and transact on their terms. PayPal is leading this movement by making it easier, more secure and more intuitive for people to pay – wherever and whenever they want.

The global brand campaign “Powering The People Economy,” was developed by Havas Worldwide and will reach across television, print, digital, out of home, experiential, in-store and social channels. Television spots will first appear in Germany, the United Kingdom, Australia and the United States.

“PayPal has an opportunity and responsibility to help people take c ... Read more »

LONDON. - Wednesday, April 30th 2014 [ME NewsWire]

(BUSINESS WIRE) Intertek, the leading quality solutions provider to industries worldwide, has expanded is global footprint by opening three new food testing laboratories around the world within the last month.

The FTSE100 organisation has expanded its reach and invested in new laboratories located in the UK, the Philippines and Germany, in order to service its growing global client network.

Chetan Parmar, Senior Vice President for Food Services at Intertek, states: “By increasing our Food Services operations globally, we can provide additional support to our clients within the food industry. We offer a broad spectrum of testing methods to our customers, helping Intertek to become the food safety partner of choice for local, regional and global companies. The expansion of our portfolio in testing and analysis - in conjunction with our auditing and certification services – strengthens our approach, ... Read more »