| Dubai, United Arab Emirates - Wednesday, November 18th 2015 [ME NewsWire]
Dubai Desert Extreme (DDE) has yet again been recognized for its excellence in business by Dubai SME, an agency of the Department of Economic Development (DED). The company ranked third among the Top 100 SMEs in Dubai by Dubai SME.
The award was presented to DDE by Shaikh Ahmad Bin Mohammed Bin Rashid Al Maktoum, Chairman of the Mohammad Bin Rashid Foundation and President of the UAE National Olympic Committee, at an event held in Dubai on November 15, 2015.
DDE is a leading distributor and retailer of action sports, bikes, equipment, apparel, footwear and accessories in the Middle East.
The Top 100 SMEs were selected from a panel of 4,532 companies in Dubai. The highly acclaimed Dubai SME awards recognises and overall business performance and best practices of small and medium sized businesses in the region.
“We are extremely honoured to be recognized by the Dubai SME as one of the top SMEs in Dubai. It has been a constant endeavor for us to achieve excellence across our business verticals. The quality we have achieved comes from the passion we have for action sports and bikes, activities like skating, surfing, road and mountain biking and this reflects in every undertaking of ours. We are very thankful to the Dubai SME for recognizing this effort. This gives us further impetus to carry on our commitment to deliver quality and excellence in our products and services,” said Mr. Shahriar Khodjasteh, CEO of DDE.
DDE was established in December 2001 in Dubai, UAE, and has today become a leading distributor of bikes, action sports equipment, apparel and footwear in the Middle East. Apart from bringing internationally recognised brands to the region, DDE has been actively involved in facilitating the growth of action sports and bikes in the UAE.
About Dubai Desert Extreme L.L.C (DDE)
Established in 2001, Dubai Desert Extreme L.L.C. (DDE) is a leading distributor and retailer of action sports equipment, apparel and footwear and bikes in the GCC and Middle East. Headquarted in Dubai, UAE, DDE represents a number of internationally recognised quality brands in the region. The Group’s operations are managed under three business divisions, Action Sports, Bikes and Lifestyle. DDE owns and operates retail chains RAGE and RIDE BIKE SHOP across the UAE.
With extensive expertise, experience and knowledge in the field of skateboarding, DDE has been a pioneer in the development and growth of the skateboarding industry in the UAE. Further, DDE successfully meets the demands of bicycle riders from kids/beginners, to fully competitive riders. This includes road cycling, MTB, BMX, casual/fitness cycling and kids as well as a concept dedicated to women in the sport.
GIANT, Liv, Volcom, Neff, Etnies, Starter, Mitchell & Ness, Cayler & Sons, 47, SUPRA, Holster, Gildan and Anvil are some of the brands DDE represents in the region.
Contacts
Tasneem Raza
Watermelon Communications
Tel: 00971 4 2833655
Email: tasneem@watermelonme.com
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