| Daily sports newspaper adopts Arabic script domain name to strengthen ties to Arabic-speaking audiences.
ABU DHABI, United Arab Emirates - Monday, October 26th 2015 [ME NewsWire]
(BUSINESS WIRE)- UAE-based sports daily Sport360° has adopted a new شبكة. domain name, joining an elite group of brands using the Arabic-script namespace to reach Arabic-speaking audiences.
The new domain name – سبورت360.شبكة – strengthens the value of the newspaper’s Arabic news site, designed to offer sports news with a GCC-region community and lifestyle focus.
شبكة. (.web in Arabic and pronounced “dot shabaka”) is the world's first Arabic cross-border Top-Level Domain and provides Arabic-speaking Internet users with an alternative to non-Arabic Internet namespaces such as .com, .net and .org.
It’s part of a revolutionary program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online.
The launch of Sport360°’s new شبكة. domain name means Sport360’s Arabic-speaking readers can, for the first time, navigate to the website in Arabic simply by typing سبورت360.شبكة into their browser’s address bar.
Michael Chalhoub, CEO & Founder, welcomed this new initiative.
“Sport360° is the second largest circulated paid newspaper in the UAE, with over 39,000 daily copies,” Chalhoub said. “While we are already the most read English paper among locals and Arab expats, we also receive over a million visitors a month to our Arabic online platform, making Sport360 the second most visited sports site in the GCC. It is really important to us to continue to grow our connection with our local and international Arabic-speaking audience and continue to strengthen our ties to the Middle East community.
“Moving our Arabic site to a شبكة. domain name allows us to be more accessible to Arabic-speaking sports fans in the UAE and beyond. It also shows our readers and the wider community that we’re an innovative brand at the forefront of developing technologies.”
Mohammad Zeidan, General Manager of dotShabaka Registry, congratulated Sport360° on launching their شبكة. domain name.
“Arabic-speakers are a highly engaged and continuously growing audience on the Internet,” said Mr Zeidan. “For brands such as Sport360°, this is a lucrative market to tap into as well as an important and relevant community with which to build a relationship. By recognising the benefits of شبكة., Sport360° have proven themselves to be a forward-thinking brand with a strong connection to the GCC region.
“We’re very excited to have Sport360° join the elite community of trusted, recognised organisations that have adopted شبكة. domain names.”
Mr Zeidan said some of the other major global brands which have joined Sport360° to secure their شبكة. domain names include the likes of Bayt.com, Etisalat, Al Jazeera, Google, Montblanc and Rolex.
-Ends-
About dotShabaka Registry:
dotShabaka Registry is the Internet technology company behind شبكة., the world's first cross-border Arabic Top-Level Domain. شبكة. will be one of the largest innovations in the Arabic digital landscape and will offer businesses and website registrants a targeted online channel to reach the entire Arabic speaking community online in their native language. شبكة. 'The Essential Link'.
About Sport360°:
Founded in 2010, Sport360° is a sports newspaper and associated website published in the United Arab Emirates. The newspaper has grown quickly since its launch, rising to a total circulation of over 38,000 copies daily, thanks to its high-quality international news coverage of sports such as football, horseracing, cricket, motor racing, tennis and many more. Today, Sport360° is the only English-language sports daily in the world and is the second largest circulated paid newspaper in the UAE.
Contacts
Michael Korjen
dotShabaka Registry
Tel: +97144532761
Email: michael.korjen@dotshabaka.com
Website: اسماء.شبكة
Sport360°
Katarina Luković
Marketing Director
T +971 4 377 2400
M +971 50 659 8767
E katarinalukovic@sport360.com
Permalink: http://me-newswire.net/news/16151/en
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