Award Winning Taiwanese Brands Showcase Innovation at The Dubai Mall

Dubai, United Arab Emirates - Saturday, September 5th 2015 [ME NewsWire]

The Taiwan External Trade Development Council (TAITRA), under the support of Taiwan’s Bureau of Foreign Trade (MOEA), will host their annual Taiwan Excellence Days global tour in Dubai from the 9th to 12th of September 2015. Taiwan Excellence Days is a global initiative to build recognition for Taiwanese brands in their pursuit of perfection, innovation and for producing high-quality products. This is Taiwan’s second edition in Dubai to showcase the best products from Taiwan.

“We hope to bring this year’s edition of Taiwan Excellence to showcase award winners, new brands and products that have excelled in meeting the futuristic demands of the market. This showcase in Dubai helps consumers gain awareness about the innovation and R&D put into products from our award winning brands.” Said Mr. Shyh Perng Chang, Director of the Taiwan Trade Centre Dubai.

Taiwan Excellence Award winning brands Acer, ADATA, ASUS, Aver, Avision, BenQ, BESV, BXB, D-Link, DrayTek, Edimax, EnGenius, FRANZ, Getac, Heartway, Hiti, Holux, HTC, IN WIN, Just Time, Maxxis, Mozbii, pqi, QNAP, Silicon Power, Transcend, Thermaltake, vivitek, ZyXEL and many others, will participate in this showcase of excellence. Aileen Yen, Director of Alliance Marketing & Event Planning Division of Acer Incorporated says, “We are proud to be awarded the prestigious title of Taiwan Excellence and get a privileged opportunity to tour as part of Taiwan Excellence Days Campaign. Through this campaign, our brand will get the global exposure which is very helpful for gaining awareness.”

The four-day event will be held from September 9th to 12th. Additional activities will be held, including interactive games, product demonstrations, raffles and giveaways that will inform and excite visitors about the 60 exhibiting Taiwanese brands and 115 awarded products.

Information of the Taiwan Excellence Days

Dates: 9th – 12th September 2015

Timing: 10:00 AM to 24:00 PM

Venue: Star Atrium (LG) at The Dubai Mall

Opening Ceremony: 9th September 2015 at 12:30 PM

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About Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and competitiveness in world markets. Over the past 45 years, TAITRA has played a key role in the development of the Taiwanese economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community.

Please visit http://www.taiwantrade.com.tw/ for more information.

About TAIWAN EXCELLENCE

A recognized name of innovation with added value, Taiwan Excellence is the highest accolade awarded to products that encapsulate “Innovalues” (innovation + added values). The Taiwan Excellence Selection was launched in 1993. The selection of the products is decided by a panel of international judges based on the criteria of design, R&D, quality, and marketing. The Taiwan Excellence Award winners not only represent the most revolutionary, highest quality, highest value added products made by Taiwan. They epitomize Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products.

Please visit http://www.TaiwanExcellence.org/  for more information.

Contacts

PR Agency: Absolute Communications FZE

Name: Marissa Pinto

Tel: +971-50-7541420

Email: MarissaP@absolutecommunications.ae

Taiwan External Trade Development Council (TAITRA)

Name: Catherine Wu

Tel: +886-2-27255200 Ext. 1377

Email:  chaolin.wu@taitra.org.tw

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