LONDON. - Wednesday, August 12th 2015 [ME NewsWire]

(BUSINESS WIRE)-- The IBC Leaders’ Summit is an exclusive invitation-only event for over 150 European and MENA leaders of the electronic media and entertainment industry. Now in its fifth year, it blends penetrating insights from influential speakers with independent and exclusive research, this year provided by research partner IBM Institute for Business Value, and the collaborative participation of C-level delegates in a day-long event that informs and shapes future strategy.

This year’s topic is, ‘Leading Through a Changing Media Ecosystem’, and once more journalist and noted broadcaster Andrew Neil will anchor the interlocked sessions at the summit. He will help guide the closed-door discussions as many of the top strategists deciding the future of the industry grapple with the unprecedented level of change that technological progress and evolving consumer behaviours are demanding.

Highlights include ‘OTT Moving Beyond Broadcast Devices in a Strategic Plan’. Speakers including Maaz Sheikh, President, Starz Play Arabia; Michelle Munson, CEO & Co-Founder, Aspera; and Tom Burns, M&E CTO, EMC, will examine how traditional business models are set to adapt to the new age of all devices, everywhere, even across borders.

‘Consumer Knowledge: The better you know your consumer, the better your business’ will highlight the importance of understanding consumer behaviour in the company of Christian Kurz, Senior Vice President, Research, Insights And Reporting, Viacom International Media Networks; Laurence Miall d’Aout, CEO, TV Beat; and Elisabetta Romano, Vice President and Head of TV & Media Solutions, Ericsson. How are consumers being included in business strategy? What is the role of data analytic techniques in understanding emergent behaviours? And how can it be used to inform better content, better advertising and lead to a better consumer experience?

The private IBC Leaders’ Summit sessions are annotated and underpinned by exclusive data from IBC’s research partner the IBM Institute for Business Value. IBM believes that mobile devices, fibre broadband, 4G, catch-up TV and video on demand mean that the vision of TV Everywhere has become reality. Audiences now have an unprecedented choice of programmes that they can watch wherever they are, whenever they want, on their preferred device. IBM Institute for Business Value, will ask what this means for the future hold for the broadcast industry. Based on an analysis of how TV viewing habits are changing in major European countries as well as an industry survey, they will examine the implications for the future of broadcasting.

Finally the IBC Leaders’ Summit delegates will move to the Forum and join the rest of the IBC Conference to participate in, ‘The Big Talking Point: The impact of the internet on TV’. Here, Bruce Tuchman, President, AMC and Sundance Channel Global; Tom Toumazis MBE, Head of Partnerships EMEA, Yahoo; Rhys Noelke SVP Strategy, RTL Group; and Erwin Jansen, President, Benelux, Y&R, and EMEA SVP of Business Development & Marketing, Wunderman Group, will discuss the impact of the connected era in a wide-ranging session that dissects the transformational power of the internet and looks ahead to the EU’s Digital Single Market.

“The IBC Leaders’ Summit is fast becoming a must-attend event for strategic thinkers” commented IBC CEO, Michael Crimp. “It is an opportunity to understand how key opinion formers see the ever-changing media landscape. There is wealth of top-class knowledge to be gathered; ranging from an industry survey in conjunction with IBM to high-level networking. When you add to this the tailored guided tours, delegates have a unique opportunity to combine these elements to create a dynamic and unique strategy.”

Visit www.ibc.org/leaders to find out more about the IBC Leaders’ Summit and to view the current programme.

## ENDS ##

About IBC

IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. Attracting 55,000+ attendees from more than 170 countries, IBC combines a highly respected and peer-reviewed conference with an exhibition that exhibits more than 1,500 leading suppliers of state of the art electronic media technology and provides unrivalled networking opportunities.

For more information visit www.ibc.org

Find out more about the IBC Conference – www.ibc.org/conference

Find out more about the IBC Exhibition – www.ibc.org/discovermore

Find out more about IBC Content Everywhere – www.ibcCE.org

IBC2015 Dates:

Conference: 10 - 14 September 2015

Exhibition: 11 - 15 September 2015

Contacts

IBC

Laura Olley

Marketing Manager

marketing@ibc.org

+44 (0) 207 832 4104

Permalink: http://www.me-newswire.net/news/15429/en