Riyadh, Saudi Arabia - Sunday, April 12th 2015 [ME NewsWire]

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency is gearing up for another original event: “Staying Agile,” a dynamic media summit that will be held on May 4th in Riyadh.

“Staying Agile” will welcome some of the world’s most illustrious representatives from the fields of film, sports, technology, communications, and more to discuss harnessing agility for your business. Today, technology and data have accelerated the speed at which “creative disruption” is taking place – product life cycles are shrinking, categories are defined and redefined, and traditional boundaries are blurred as consumer empowerment grows. The event will cover how to incorporate agility into existing operating framework and will also discuss critical issues through a fun and engaging lens.

Fascinating panels will be led by speakers that are industry leaders who are known for their agile approach in their respective businesses. The star-studded panel of speakers includes Daniel Sieberg , award-winning reporter and author of “The Digital Diet;” Jordan Casey, 15 year-old wunderkind entrepreneur and self-taught programmer; Hamish Taylor, renowned innovation and branding expert; and Karim Rashid, a leader in the fields of interior, fashion, and product design. “Mindshare is always committed to bring in the most dynamic and creative events in the industry, and ‘Staying Agile’ is no exception,” says Mindshare MENA CEO Samir Ayoub. “With such passionate and inspiring speakers, the event cannot be missed.”

The event will take place on May 4th at Burj Rafal Hotel Kempinski in Riyadh. For a detailed agenda of the event and to request an invitation, please contact the Mindshare team.

About Mindshare

Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Visit us at www.mindsharemena.com  and follow us on Twitter @Mindshare_MENA and Facebook.com/MindshareMENA

About GroupM:

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, as well as Xaxis and Catalyst. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. Discover more about us online at www.groupm.com.

Contacts

Mouna Ajam

Regional PR Director

Mindshare Middle East North Africa

mouna.ajam@mindsharemena.com

Office: +971 4 454 7444 Ext 1150

Mob: +971 55 4714977

Fax: +971 4 454 7455

Business Central Towers, Level 45, Tower B, Dubai Internet City, Dubai, UAE

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