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Toyo Tire's Promotional Video Linking Milanista Worldwide Debuts at AC Milan's Home Stadium

OSAKA, Japan. - Thursday, February 19th 2015 [ME NewsWire]

(BUSINESS WIRE) - TOYO TIRE & RUBBER CO., LTD. (Takuji Yamamoto, president), a premium sponsor of AC Milan in the Italian football Serie A league releases a unique promotional video titled “# we are ac milan. Forza Milan by TOYO TIRES.” This video shows how fans around the world are connected by a ball.

# we are ac milan. Forza Milan by TOYO TIRES. http://youtu.be/1jS5gUr7y8I

The video was produced by editing together numerous short duration video scenes. Video entries were sent in from Milanista (AC Milan fans) all around the world. During the submission period of one month starting from the end of November 2014, a total of 95 videos were submitted through Instagram. The entries were then voted on and favorites selected from the 7,827 votes sent in by online viewers through SNS Twitter and Facebook. The selected scenes were edited along with scenes of four AC Milan players (*1), the club’s coach Filippo Inzaghi and D1 driver Masato Kawabata (*2) and combined into a single promotional video to be enjoyed by all Milanista in the world.

Commencing 22 February (Sunday), the promotional video will be shown during AC Milan’s home games at the San Siro Stadium, the preeminent location for Italian football. (*3)

*1 Keisuke Honda (from Japan), Jeremy Menez (from France), Riccardo Montolivo (from Italy), Adil Rami (from France/Morocco) *2 Member of Team TOYO TIRES DRIFT TRUST RACING *3 The video shown at San Siro Stadium is the 30-sec. short version. http://youtu.be/vc1XLEVACvE

To view other entry videos, visit our special site: http://toyotires-milan.com/en/movielist.php

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=51040577&lang=en

Contacts

For more information, please contact:

TOYO TIRE & RUBBER CO., LTD.

Masahiro Furuishi

CORPORATE COMMUNICATIONS PLANNING

Osaka Head office

Telephone: +81-6-6441-8803

Facsimile: +81-6-6446-1925

 

Tokyo office

Telephone: +81-3-5822-6621

Facsimile: +81-3-3865-2240

 

 

 

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