Dubai, United Arab Emirates - Sunday, February 15th 2015 [ME NewsWire]

VIVAFIT, the European fitness brand for women only, announced an agreement today to enter Dubai market one of the world’s most dynamic fitness markets. This move will allow VIVAFIT to further accelerate its international growth. Vivafit currently has 60 locations worldwide.

The Agreement signing ceremony was held at the Portuguese embassy in Abu Dhabi between CEO of Vivafit Pedro Ruiz and MD of Dasera Aly Albadry a Dubai based company, the master franchisee for Dubai, witnessed by the Portuguese Ambassador Jaime van Zeller Leitão.

VIVAFIT helps women achieve results through healthy diet and exercise, offering convenient gym locations with individualized fitness training and nutritional programs. In Dubai, VIVAFIT will provide a range of quick, highly-effective fitness programs including Personal Training, HIIT (High Intensity Interval Training) circuit training, Les Mills program classes, Zumba, and Pilates.

Aly Albadry said, “VIVAFIT has tremendous potential in Dubai, and will be the first fitness boutique studio of its kind to offer women a full range of fitness and nutrition options in convenient locations close to home or work. We’re very excited to launch the brand in Dubai and will open the first gym in Q2-2015.

Pedro Ruiz explained, “What we’ve discovered that women want to be active and eat healthy diets but also want to ensure the time they spend is efficient and gets them the results they are looking for. Our experience is that thirty minutes at a VIVAFIT gym several times a week along with a change in eating habits guarantees women will rapidly change their bodies.”

Ruiz added that this approach has been very popular and effective at VIVAFIT locations worldwide, allowing the company to grow from its origin in Portugal to new markets including India, Singapore, Uruguay, Indonesia, Taiwan and the Middle East.

Aly Albadry stated, “In addition to the opening of VIVAFIT’s flagship location, we will expand through franchising. Once the business is firmly established in Dubai we will expand to northern Emirates.”

ABOUT VIVAFIT: VIVAFIT is a European fitness brand which has introduced scientifically tested fitness modules that are tailored to the specific fitness requirements of women from all age groups. VIVAFIT’s mission is to help women get healthier and lose weight by changing their eating and exercise habits. The first VIVAFIT gym opened in Portugal in 2003. Vivafit opened in Abu Dhabi a year ago. Currently leading the Portuguese, Singaporean and Indian markets in this segment, VIVAFIT offers a new express training concept focused on women achieving results. VIVAFIT global network has grown since 2011 to include India, Spain, Uruguay, Singapore, Abu Dhabi, Oman and Indonesia, along with gyms in development in Saudi Arabia, and Taiwan.

Contacts

Aly Albadry, +9714-4214363

aly@vivafit.ae

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