Dubai, United Arab Emirates - Sunday, January 18th 2015 [ME NewsWire]

Mindshare, part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing. Recently, food product leader DANONE selected Mindshare to expand their existing business relationship across their entire portfolio.

Mindshare has been working as the media agency for Al Safi DANONE since early 2008, and was also entrusted with social media business for the growing water category in 2014. DANONE recently decided to consolidate their business for 2015 across three major divisions – dairy, water, and Nutricia early-life products.

Mindshare presented under the One DANONE brand which leverages global and local benefits such as cutting-edge tools, research, trading, and strategy. After an intense pitch process, DANONE decided to continue their long-standing relationship with Mindshare. “What made MindShare stand out was their in-depth understanding of consumer & brand strategy, creative thinking & above all the quality of resources” says DANONE representative Rizwan Ali, Integrated Marketing Communications Manager, Al Safi DANONE.

“We are proud to win the consolidated media business for DANONE across the GCC and Levant markets” says Mindshare MENA region CEO Samir Ayoub. “We have greatly enjoyed the partnership with Al Safi DANONE over the past 7 years. Now that the 3 DANONE business divisions of Fresh Dairy, Early Life Nutrition & Waters have been consolidated with us, our team is excited about the many new creative possibilities for 2015 and beyond”.

About Mindshare MENA

Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each Mindshare office is dedicated to forging a competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation. Mindshare is a part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. 

About DANONE

DANONE is one of the world’s leading global food companies operating in a 140 countries with a turnover of more than 20 Billion Euros.  The Company, operating 4 business divisions, is the pioneer & Leader in fresh dairy products, world N0.2 in Baby nutrition & waters & European No.1 in Medical Nutrition. With a 100,000 people worldwide, DANONE’s mission is ‘Bringing Health through Food to as many people as possible’

For more information:

Website: www.mindsharemena.com          

Twitter: @Mindshare_Mena

Facebook: Facebook.com/MindshareMena

Contacts
Mindshare Middle East North Africa
Mouna Ajam, Regional PR Director
mouna.ajam@mindsharemena.com
Office: +971 4 454 7444 Ext 1150
Fax: +971 4 454 7455

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