ABU DHABI, United Arab Emirates - Wednesday, January 7th 2015 [ME NewsWire]

The Security Media Department, the arm of Government’s communication for the Ministry of Interior and the Abu Dhabi Police, has created and implemented approximately 536,188 different media materials over the course of 2014. This reflects the transparency approach adopted by the Ministry of Interior in dealing with the public and the various media outlets in Arabic, English and Urdu.

According to Lieutenant Colonel Saeed Al Khajah, Deputy Director of Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior, the accomplished media materials were designed to raise community members’ awareness and acquaint them with the services and achievements of the Ministry of Interior. “They were also intended to achieve the confidence of the public and social media users; and boost their awareness about the elements necessary to enhance the sense of security, being partners in the efforts to maintain security and stability,” he added.

Adding further, Lieutenant Colonel Al Khajah said that the Security Media Department is a reference for meaningful, integrated and morally-oriented media. It goes beyond boosting and developing security concepts, to impact community life, in terms of boosting education and awareness using the latest available means.

“The Security Media Department shortened the distance between the public and the Ministry of Interior. It also allowed the exchange of information to and from the ministry’s officials, along with clarifying the stereotypical perception of police officers for citizens, residents and visitors alike, by projecting the image of policemen being an integral part of the community, delegated to protect and maintain it.

Lieutenant Colonel Al Khaja noted that the Security Media Department has obtained the Mohammed bin Rashid Government Excellence Award for the Best Practice in the area of government communication for three consecutive years, (2010, 2012 and 2014).

Adding further, he noted that the Government Communication Office at the Ministry of Interior has played an increasingly significant role in establishing and expanding valuable partnerships with partners and customers via an extensive internal and external network of relations with ministries, federal entities, local departments, non-profit organizations, media institutions and private sector institutions.

The digital media sector topped the list of media materials, by posting 493,060 Security Media participations through Twitter, YouTube, Facebook, Google and Instagram. The TV sector ranked second with 20,335 media materials, including video clips, events, films, advertisements, and TV participations, as well as news materials on Olom Al Dar, and other materials prepared by the security media patrols. The radio sector came in third place with a total of 9,578 media materials such as news, programs, meetings, announcements, radio communiqués; as well as voice and text messages road condition updates and alerts. The publications sector  provided 2,420 media materials and included slogans, pamphlets, booklets, and posters; along with newspaper and magazines ads, outdoor advertisements, and posters, internet designs, graphics, cards and 3d designs. The Press and Publication sector carried out 1,728 media materials that included news events, awareness, education, incidents, issues, courses and other materials, as well as press initiatives and responding to journalists’ queries.

Moreover, photography, internet, security media patrols and media studies units have produced various awareness materials that completed the count in last year’s statistical figures.

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The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.

Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-987-1317

E-mail: cron.media@hotmail.com

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