ME NewsWire/Business Wire

Tokyo - Saturday, November 22nd 2014

“100 Days of Tele and His Red Ride” is a series of episodes featuring Tele, an adorable two-year-old boy from Los Angeles, struggling hard to ride the STRIDER given one day by his parents. Sony’s Action Cam captures 100 days of Tele’s daily challenge with his STRIDER, and is being released on Sony’s official Action Cam YouTube channel.

100 Days of Tele and His Red Ride Episode 4: Intermediate Highlights http://youtu.be/TMzdMeCDutE

Episode 1: http://youtu.be/4t7p41TcPx8 Episode 2: http://youtu.be/sF5mV5xlHC4 Episode 3: http://youtu.be/t1fOFmL_rBU Sony’s Action Cam Official Channel https://www.youtube.com/ActionCamfromSony

- Point 1: This adorable young challenger is a must-see for all dads and moms!

Tele has the smile of an angel. The Action Cam captures this 2-year-old’s adventure from the STRIDER, his dad’s and parent’s point of view, sure to bring tears and smiles to all dads and moms. Join the rest of the crowd and cheer Tele on as he takes on the challenge to ride the STRIDER.

- Point 2: Episode 4 picks up the highlights of all the episodes so far—the first half of Tele’s 100 days of challenge with his STRIDER.

Episode 4 shows the highlights of Tele’s first 50 days since he got his STRIDER, half of the 100-day story including, the day Tele gets stoked with the surprise present of the STRIDER; the clumsy first steps of practicing in the backyard; the little boy sulking after his little sister takes the STRIDER away from him; riding the strider with distaste after not being able to maneuver it no matter how hard he tries… But after a few days and a couple of tears, Tele resumes practicing riding his STRIDER, even riding it nervously along the side of the streets, and pretty soon, he’ll start riding the STRIDER along with his fellow STRIDER friends. This adorable young superstar’s growth is an absolute must-see for all dads and moms.

- Point 3: 4 more episodes, 50 days left to go! How will Tele grow through the remaining days?

Four more episodes on Tele’s adventure will be uploaded on Sony’s official Action Cam YouTube channel from time to time. Look forward to see how Tele grows throughout the remaining 50 days!

- About Sony’s Action Cam

A digital HD video camera from Sony with built-in Steady Shot, GPS, and Wi-Fi, the Action Cam is mounted with the most optimally designed Zeiss Tessar lens to deliver high quality images in Full HD. Its compact lightweight body and variety of accessories gives you even more freedom in shooting, and is an ideal choice not just for shooting sports and other activities, but also recording scenes of you playing with your children from your point of view. For details, visit: http://www.sony.net/actioncam Sony’s Action Cam official YouTube channel: https://www.youtube.com/ActionCamfromSony

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141121005156/en

Contacts

Naoya Morisako

tel/fax: +81-3-3882-1332

Mail: morisako@tashizan.jp

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