KUWAIT CITY - Friday, November 21st 2014 [ME NewsWire]
(BUSINESS WIRE)-- Americana Group (Kuwait Food Company) and TGI Fridays today announced that they will significantly grow their partnership with a new agreement for Americana to open 35 new Fridays restaurants over the next five years. This agreement will give Americana a total of 90 Fridays locations by 2019.
Earlier this year, Americana, the leading operator of casual and quick service restaurants across the Middle East and North Africa, celebrated the opening of its 50th Fridays restaurant in Al Jabriya, Kuwait. Next year, they will operate Fridays restaurants in nine countries when a new location opens in Erbil, Kurdistan.
“We believe this agreement demonstrates our confidence in the Fridays brand and the brand revitalization strategy that the Fridays management team have put in place,” said Marzouk Al Kharafi, Chairman of Americana Group. “Fridays continues to prove itself as an industry leader, with global recognition and passionate guests, and we look forward to significantly increasing Fridays presence in these important markets.”
The 35 new Fridays restaurants will be opened in Americana’s existing markets, demonstrating the strength of the Fridays brand performance in this region.
“Americana is our largest international franchise group, and over the course of nearly two decades, they’ve cultivated into one of Fridays strongest and most enduring partnerships,” said Ian Saunders, President and COO of TGI Fridays International. “Americana demonstrates all the attributes of a great partner and we look forward to sharing even greater success in the future as we build upon our already strong leadership position in the Middle East.”
About Americana Group
Americana is the Middle East's most successful group of companies operating consumer foods, restaurants, and food-related products. This amazing success story started out in Kuwait in 1964 with the establishment of a small trading company, which then opened its first restaurant (Wimpy) in 1970. This was the region's first experience with international chain restaurants and was the beginning of Americana's rapid expansion in this field. This was followed with the establishment of the first meat processing plant in 1972 to cater for the restaurants' growing demand. With time, more Americana restaurants, food companies, factories, and brands were established and a high growth rate was always maintained. Today, the group operates more than 1,500 restaurants with more than 35,000 employees across 17 countries between the Atlantic Ocean and Caspian Sea. The Americana Group operates international franchises like Hardee’s, TGIF’s, Krispy Kreme, KFC and Pizza Hut. The Americana Group’s portfolio also includes a wide range of consumer foods, manufactured in 18 factories, in 5 different countries, and marketed across the region with well-known names like Americana Meat, Americana Cake, Farm Frites, California Garden, Koki, Green Land and much more. For more information about Kuwait Food Company, please visit www.Americana-Group.net
About TGI Fridays
Founded in New York City in 1965, TGI Fridays, jointly owned by Sentinel Capital Partners and TriArtisan Capital Partners, operates over 900 restaurants in more than 60 countries. As the original casual dining bar and grill, Fridays offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” was the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday” was born. For more information, visit www.fridays.com.
Contacts
Fridays Contact:
Eric Bonach,
310.309.6613
eric.bonach@bm.com
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