Turkey’s national carrier transforms mobile customer experience with suite of new apps designed and developed by Monitise

ISTANBUL - Monday, November 10th 2014 [ME NewsWire]

(BUSINESS WIRE)-- Turkish Airlines, working with Monitise (LSE:MONI), a global leader in Mobile Money, has launched a new suite of mobile apps, now available for iOS, Android, Windows Phone 8 and HTML5. Turkey’s national carrier serves nearly 100 countries and carries over 39 million passengers every year.

The new apps can take the customer from planning and purchase through to boarding, all via mobile. Users can view offers from the airline, purchase tickets, check-in, store mobile boarding passes to a passbook, choose seats, order meals, access their flight status and track baggage. The apps also sync with other smartphone functions to allow users to purchase tickets for their contacts and add flights to their calendar.

The intuitive and sophisticated design of the apps delivers a fresh and engaging user experience through animations, gesture controls and destination themes, which bring to life journeys on maps and destination weather conditions. The apps also integrate Turkish Airlines’ loyalty programme, ‘Miles & Smiles’, showing users their miles and available benefits.

Monitise has worked with Turkish Airlines since 2009, and designed and developed the airline’s previous ‘Fly Turkish’ apps for iPhone, BlackBerry, Java and WAP. At the time, these were the first mobile apps and WAP services to be developed for any airline in Turkey.

Cengiz Değirmenci, Online Sales & Marketing Manager at Turkish Airlines, said of the launch: “As Europe’s Best Airline* we need to understand our customers and address their ever-changing needs in the quickest way possible. With the sophisticated new apps we designed and developed with Monitise, our customers will be able to enjoy a much faster, user-friendly, seamless mobile experience on all platforms, with services for iOS, Android, Windows Phone and a mobile site.”

Fatih İşbecer, EVP Monitise MEA, said: “The sophisticated design and experience of the new apps being launched today add a new dimension to the experience of air travel – one that stands to become increasingly important in every customer journey. It’s an exciting field to be working in, particularly with a partner so committed to customer-focused innovation.”

About Monitise

Monitise (LSE: MONI) is a world leader in Mobile Money - banking, paying and buying with a mobile device. Leading banks, payments companies, retailers and mobile networks utilise Monitise's technology platforms and services to securely connect people with their money.

More than 30 million users have registered for Monitise’s patented technology to 'bank anywhere', 'pay anyone' and 'buy anything', accounting for $88bn of payments, purchases and transfers annually. Additionally, apps designed by the Group’s Monitise Create and MEA divisions have been downloaded 30 million times. More information is available at www.monitise.com.

About Turkish Airlines

Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is today a four star airline with a fleet of 247 aircraft (passenger and cargo) flying to 247 cities around the world, comprised of 43 domestic and 204 international destinations. One of the fastest growing airline companies, Turkish Airlines has received several "Passengers Choice Awards" from the consumer ranking group, Skytrax. Based on 2011, 2012 and 2013 results, Turkish Airlines has been chosen as the winner of "Best Airline Europe," "Best Airline Southern Europe." Besides, it has been chosen as "Best Business Class Catering" in 2013 Skytrax World Airline Awards. It has also received awards for its catering and holds a coveted 4-star designation, putting the airline in a small group of top quality carriers. Turkish Airlines was also given the Skytrax designation of "World's Best Economy Class On-board Catering" in 2010, and Skyscanner's "Best On-board Food 2011." Long haul Business Class passengers also enjoy the Flying Chef service on-board. More information is available at www.turkishairlines.com.

*The Skytrax World Airline Awards named Turkish Airlines “Best Airline Europe” in 2014.

Contacts

Monitise

Investor Relations

Andrew Griffin, Haya Herbert-Burns,

Tel: +44(0)203 657 0366

investorrelations@monitise.com

Media Relations

Gavin Haycock,

Tel: +44(0)203 657 0362

Gavin.haycock@monitise.com

or

Canaccord Genuity

Simon Bridges

Cameron Duncan

Tel: +44(0)20 7523 8000

or

FTI Consulting

Charles Palmer,

Tel: +44(0)20 3727 1000

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