Jeddah - Monday, October 13th 2014 [ME NewsWire]

Easy Taxi, the global taxi hailing service operating in KSA, Kuwait, Qatar, Bahrain and Jordan within the Middle East, has released research figures showing it helps KSA’s women contribute to the country’s GDP and economic future by being able to commute safely, securely, and with complete trust.

As per recent research, almost 80 percent of Easy Taxi’s customers in the Kingdom are women.

Females in the Kingdom face barriers to driving, and must rely on commuting services such as taxis. They are nevertheless reluctant to enter a confined space with an unverified stranger, leading to a potential loss of comfort, spending power and economic contribution.

“Easy Taxi’s remit has always been to connect customers with a verified taxi service, securely and easily. KSA is a market where female customers face challenges in commuting. It is brilliant to see that KSA’s women are using our service regularly to commute in the certainty that every experience will be safe, secure and respectful. Be they travelling to work, or to a shop or mall, all these activities contribute to economic growth. We are delighted that Easy Taxi is their service of choice for a safe and secure journey every single time,” said Easy Taxi Middle East’s CEO Dr. Mahmoud Fouz.

Under the leadership of King Abdullah ibn Abdulaziz, women in the Kingdom are making great strides towards participation in economic and social development. Specifically, the Ninth Development Plan targets improvements in the status of women and addresses issues relevant to their education, health, social care and employment.

“Easy Taxi is delighted to play a positive role in the easy mobility of women while staying completely respectful and abiding of KSA’s cultural norms and legal regulations. It is no secret that women represent an enormous source of untapped potential for the Kingdom’s economy, and Easy Taxi is delighted to be playing a role in King Abdullah’s vision of empowering women to benefit the Kingdom’s social and economic affairs, while also meeting the obligations of family and friends,” Dr. Fouz added.

As per a UNDP Human Development Report from 2011, Saudi women play an important role in investment and business administration. Women-only businesses accounted for 48,000 of the Kingdom’s businesses in 2010. Around 66.2 percent of female business owners were engaged in wholesale and retail trade, and construction.

“Easy Taxi is proud to play its role in the fulfillment of King Abdullah’s desire of empowering women in contributing to KSA’s society. We have worked very hard to gain the trust of women and their families, and are delighted to be contributing positively – both economically and socially – to the Kingdom’s future,” Dr. Fouz concluded.

About Easy Taxi

Easy Taxi (www.easytaxi.com) was founded in Brazil in 2011. It is now one of the world’s leading mobile taxi apps, connecting drivers and passengers in a smooth, easy and safe way. Easy Taxi currently operates in 33 countries and 165 cities worldwide. Easy Taxi Middle East is currently operating in Saudi Arabia, Kuwait, Bahrain, Qatar and Jordan. www.easytaxi.com

About MEIG

The Middle East Internet Group (MEIG), a joint venture of Rocket Internet and MTN, is the leading internet platform in the Middle East and supports some of the most vibrant internet companies in the region. Founded in 2013, MEIG's mission is to accelerate the growth and success of the internet economy throughout the Middle East. MEIG's network currently consists of five companies, operating in 10 countries. Among these are thriving companies such as Easy Taxi, Lamudi and Carmudi, alongside other established Rocket Internet brands such as Namshi and Hellofood.

About iMENA

iMENA Holdings is the leading group of online consumer businesses in the Middle East and North Africa (MENA) region. The company invests in, builds and partners with leading teams and organizations to form an integrated and actively managed group of online platforms in the Middle East and North African (MENA) region. In addition to its investment activities, iMENA Holdings offers its partners a wide range of strategic and operational support, which includes the provision of professional services, representation and distribution agreements, partnerships, joint ventures and licensing of technologies or products for the MENA region.

About Mobily Ventures

Mobily Ventures is the corporate venture capital fund of Mobily. With the Fund Mobily aims to develop startups that drive innovation in the Information and Communications technology (ICT) industry.www.mobilyventures.com

Contacts
Huda Serhan, Group PR Manager
+971-4430-1419
huda.serhan@meih.com

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