ME NewsWire

Dubai, United Arab Emirates - Wednesday, September 24th 2014

Sweden’s Minister for Trade H.E Dr. Ewa Björling visited the UAE on September 23-24 to conduct bilateral talks with her counterparts and other stakeholders to enhance trade relations between Sweden and the UAE.

During her visit to the UAE, Minister Björling also visited Clas Ohlson, one of the more prominent Swedish brands currently operating in the Emirates. The unique life and home improvement retailer recently opened its first store in the Middle East at the Mirdif City Centre.

Clas Ohlson has partnered with SYH Retail, part of Al Homaizi Group of Companies to establish the brand in the GCC region, with over 20 stores planned over the next five years.

During her visit to the store, Minister Björling was given a store tour by Seda Bayarlar, the MD of SYH Retail.

“I am very pleased to see a well-established Swedish brand like Clas Ohlson entering the Middle East market. This is an excellent time for Swedish businesses to be in the UAE, which continues to strengthen its position as a leading business hub throughout the Gulf region,” said Minister Björling.

The 1500 square metres retail space boasts a comprehensive range of products and solutions in five categories - home, leisure, electrical, multimedia and hardware, making it an ideal one stop destination for life and home improvement needs.

“Entering the Middle East market is an important milestone for the brand as well as a strategic step. The store in Dubai is also an ideal first step into the Middle East market for us” said Seda Bayarlar.  "We are honored to be at the forefront of enhancing Swedish brands' foray into the Arab world.” Bayarlar concluded.

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About Clas Ohlson:

Clas Ohlson was founded in 1918 as a mail order business based in Insjön, Dalarna, Sweden. Today the company is trading in five countries offering outstanding service via its approximately 200 stores, web shop, catalogues and telephone sales channels.

Clas Ohlson helps its customers solve everyday practical problems with a wide range of affordable products in five product areas: Hardware, Electrical, Home, Multimedia and Leisure. The company is listed on the NASDAQ OMX Nordic Exchange, has sales of 7 billion SEK and over 4,700 employees.

For more information, please visit www.clasohlson.com .

Contacts

Shenoy

ekadaa PR

Dubai, U.A.E.

00 971 4 391 2100

Email : shenoy@ekadaa.com

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