Taiwan Excellence supports companies looking to make a difference through their products

Dubai, United Arab Emirates - Wednesday, September 24th 2014 [ME NewsWire]

UAE Chapter of ‘The Taiwan Excellence Days’ came to a prolific end on 23rd September where leading Taiwanese brands had the opportunity to come face to face with their customers in Dubai and introduce their exclusive and newly launched products. In a span of 3 days, recognized brands like ASUS, HTC, DrayTek, Karma, Oright, Aver, D- Link, Tysso and Sapido exhibited their products to The Dubai Mall audience.

The Opening Ceremony of Taiwan Excellence Days on 21st September 2014, had eminent Taiwanese brand ambassadors; Mr. Shyh- Perng Chang, the Director of Taiwan Trade Center in Dubai,Ms. Christina Sung, the Chairman of TAIPEI 101, Mr. Abdulhameed Ma, The Director General of the Commercial Office of the Republic of China (Taiwan), Mr. Shih-Tai Chen, Secretary of Taipei Economic and Cultural Representative office in the Kingdom of Saudi Arabia on stage for the ribbon cutting ceremony.

The ceremony saw prominent local and national media personnel in attendance with trade industry joining the Taiwan Excellence team in celebrating their achievement. Brand representatives interacted with the guests including Middle East & Africa Director of D-Link,

Mr. Harrison Albert, Mr Sabu Thomas, Vice President Channel Alliances of DVCOM and Mr. Ranjan George Managing Director of DVCOM Technology, Mr. Fadi Baghdadlian of Tysso, representing Karma was Life World Medical Supplies, Mr. Eng. Ahmed A. Saleh, Sales Executive Mr. Husam Hashish and Business Development Manager Mr. Eng. Mostafa Hussein from Musallam Trading represented Sapido.

Brand Managers from Oright, a green haircare brand were also present at the ceremony. The brand’s unique range of green lifestyle products communicates Taiwanese green culture and presents the close connection between the land and our lives.

“Incorporating sustainable initiatives and hoping to make a beautiful future strikes a chord with the consumers looking to lead a healthy lifestyle”, says Mr. Shyh Perng Chang, Director of the Taiwan Trade Center Dubai.

Karma specializes in customized wheelchair, their mobility products are carefully designed keeping their customers' voices, needs, and desires in mind. “The brand works towards technological innovation to provide comfort for those with physical disabilities. When it comes to user experiences, the brand strives to be more caring, empathetic, and approachable”, says Mr. Eng. Ahmed A. Saleh - Life World Medical Supplies.

The event received an overwhelming response from mall visitors taking an interest in the 44 brands and 108 products on exhibition at The Star Atrium of The Dubai Mall. Over the 3 days, Dubai consumers had a chance to acquaint themselves better with Taiwan’s quality product line.

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About the Taiwan External Trade Development Council (TAITRA)

The Taiwan External Trade Development Council (TAITRA) was founded in 1970 to promote Taiwan’s foreign trade and competitiveness in world markets. Over the past 40 years, TAITRA has played a key role in the development of the Taiwanese economy. TAITRA is jointly sponsored by the government and commercial associations and is viewed by all as the business gateway to Taiwan for the international business community. Please visit http://www.taiwantrade.com.tw/ for more information.

About TAIWAN EXCELLENCE

A recognized name of innovation with added value, Taiwan Excellence is the highest accolade awarded to products that encapsulate innovalue. The Taiwan Excellence Selection was launched in 1993. Taiwan Excellence winners not only represent the most revolutionary, highest quality, highest value added products made by Taiwan, but also epitomize Taiwan’s unique genius in using innovation to create added value in the design and manufacturing of leading-edge products. Please visit http://www.taiwanexcellence.org/ for more information.

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