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Crocs Reinvents Comfort with ColorLiteTM Material A softer, lighter, more colorful, more ‘Crocs’ kind of leather

Dubai, United Arab Emirates - Wednesday, September 17th 2014 [ME NewsWire]
Once in a while, something comes along that shakes up the way we think about fashion. Just like our iconic clogs revolutionized comfortable footwear, the new ColorLiteTM collection from Crocs is softer, lighter more comfortable than anything else! Building on the success of our celebrated CrosliteTM technology which infuses comfort and lightness into your every step, introducing new ColorLiteTM material that looks like leather and feels like heaven. Inspired by the paper-folding art of Origami, each shoe is innovatively cut from one piece of ColorLiteTM material resulting a supremely comfortable fit.
The new technology allows for us to increase comfort, while making our shoes even lighter. A great representation of our Crocs DNA: fun, colorful, comfortable and innovative. Each style in this groundbreaking collection is made with ColorLiteTM material – a pliable alternative to ordinary leather.
Ladies seeking a shoe that feels luxurious will be ecstatic with the new collection from Crocs. The Women’s Wrap ColorLiteTM Loafer and Wrap ColorLiteTM Ballet Flat are both easy on, practical styles with a fun, creative edge. Crocs has long been a go-to shop for comfortable loafers, male customers will delight in the new Men’s Wrap ColorliteTM Loafer which is strong, stylish and soft all at once!
Crocs, Inc. (NASDAQ: CROX) is a world leader in innovative casual footwear for men, women and children with more than $1 billion in annual revenue. The company offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs wearers know and love. Crocs celebrates the fun of being a little different and encourages fans to “Find Your Fun” in every colorful pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world.
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Contacts
Kadill Ali, Marketing Manager
+971-50-5540117
kadill.ali@crocs.com
 
 
 
 
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