Dubai, United Arab Emirates - Wednesday, August 13th 2014 [ME NewsWire]

More than 65 years of savoir-faire are the perfect standpoint from which to focus on the future, as Longchamp proves once again this Autumn with the launch of LE PLIAGE® HÉRITAGE.

Drawing on the authentic leather craftsmanship for which the Longchamp workshops are renowned, this desirable new city bag pays homage to the legendary Le Pliage®, yet is surely destined to become an icon in its own right – the fashion statement of the season and beyond. With its unique mix of contemporary style and artisan tradition, LE PLIAGE® HÉRITAGE clearly has all it takes to become Longchamp’s next it-bag.

From the original Le Pliage®, it borrows its distinctive trapezoidal structure, which – interpreted in firm, finely grained cowhide leather – becomes graphic and modern. This striking, instantly identifiable shape is offset by minimalist detailing: the emblematic flap of Le Pliage® is transformed into an elegant trompe-l’oeil, highlighted by contrast edges, while the Longchamp signature in pale gold sets the seal on the understated luxury of LE PLIAGE® HÉRITAGE. The essence of up-to-the-minute urban chic, LE PLIAGE® HÉRITAGE is also supremely versatile. A removable strap, in addition to its slender handles, means it can be carried in several ways: in the hand, on the arm, on the shoulder or – for maximum fashion kudos – across the body. Each time, the effect is different, spanning the style spectrum from classic to cutting-edge.

Five deep, rich shades complement the graphic shape and refined leather of LE PLIAGE® HÉRITAGE: Black and Amber are timelessly elegant, Carmine, Bilberry and Ecru intriguing or eye-catching. The bag’s pure lines also lend themselves to more extravagant interpretations. For out-and-out glamour, look no further than LE PLIAGE® HÉRITAGE LUXE in baby calf hair printed with a panther motif in Camel, Carmine, Mint or Iron. Alternatively, a subtle ombré print in shades of grey and beige nails the sophisticated less-is-more look. LE PLIAGE® HÉRITAGE: the new Longchamp it-bag for autumn 2014. Totally timeless, utterly now.

Contacts

Tara Sobti

Havas PR Middle East

Tara.sobti@havasprme.com

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