ME NewsWire

ABU DHABI, United Arab Emirates - Monday, July 7th 2014

The Ministry of Interior (MoI), in cooperation with the Department of Transport (DoT), launched the “They Fooled Me” campaign on a number of public buses roaming the main routes of the capital. This step reflects the interest of the ministry to interact with the public and utilize all means, including public buses, to raise public awareness about drugs and their impact on individual, family and social levels.

Mohamed Nasser Al Otaiba, Acting General Manager of the Bus Office at DoT, praised the efforts of the MoI in launching the campaign that aims to raise public awareness on drugs. Mr. Al Otaiba said, “The MoI succeeded in communicating effectively with the public, using a number of friendly activities and surprises. This reflects the capabilities of the police to stay up-to-date and achieve the objectives of the police and security system.”

“We appreciate the extraordinary effort of the MoI, whose work is professional, meets the ambitions of our people, and leads the way towards a great future based on a civilized and ideal approach. These efforts reflect our culture in fighting such obtrusive problems and working hard to protect our youth- the shield of our homeland that symbolizes the development of this country,” Mr. Al Otaiba added.

Explaining the campaign, Mr. Al Otaiba said, “The public transport bus service is a strategic partner for government efforts in awareness programs and promoting public awareness. We strive to become an essential partner in supporting the trends of government in maintaining safety and security and in stabilizing society.

As 80,000 passengers use public buses in Abu Dhabi daily, these buses are an important tool for public awareness campaigns. They target both passengers and other road users with the large advertisements that appear clearly and directly to people.”

Ms. Amal Al Nuaimi, Head of PR and Communication Department, DoT, commended the large role played by the Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior, in raising public awareness and in staying current. Ms. Al Nuaimi also praised the cooperation with the DoT and the efforts to work as one team, expressing gratitude to the wise leadership that established the importance of cooperation among all government entities.

For its part, the MoI praised the quick response from all government and social institutions with the MoI campaign on drugs under the slogan “They Fooled Me.” The MoI also praised the cooperation of the DoT that was one of the first institutions to interact with the campaign, reflecting its importance in raising awareness on drugs.

The campaign features awareness activities through media outlets (TV, radio and print), mall screens and buildings in Abu Dhabi, Dubai and the rest of the UAE, and awareness advertisements through local media outlets.  

The campaign, organized by the Security Media Department, aims to raise public awareness and highlight the great dangers of drug abuse by focusing on social media and MoI websites, and Friday sermons.

For more information about:

The Ministry of Interior, please click HERE

Abu Dhabi Police, please click HERE

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The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.

Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-987-1317

E-mail: cron.media@hotmail.com

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