Dubai, United Arab Emirates - Sunday, June 22nd 2014 [ME NewsWire]

Dubai Design District (d3), TECOM Investments’ latest design and fashion project, recently welcomed Catherine Thomas into its organization as Executive Director, Marketing and Communication.

Catherine brings over 20 years of marketing and communications experience gained within the luxury, premium and high street fashion, retail and real estate sectors. Catherine has worked in the real estate development sector since 2006, most recently as Head of Marketing with Land Securities, the UK's largest property company and the world’s 8th largest Real Estate Investment Trust. In this role, Catherine led the Marketing and Communications effort to support the successful regeneration of Victoria in London and, most notably, Land Securities’ sizeable £2.2bn investment in the project. Catherine and her team contributed significantly to the sales and leasing of commercial, retail and luxury residential products, alongside the development an innovative public arts program.

Before moving into Real Estate, Catherine was Commercial Director for renowned British fashion designer Maria Grachvogel, supporting the international expansion of the brand and e-commerce platform launch. Prior to this, as Marketing Director for British fashion house the Jaeger Group, Catherine worked closely with CEO Belinda Earl in a critical brand rejuvenation and repositioning program to increase relevance and cement the brand’s luxury credentials, resulting in a positive turnaround for company profit margins.  Catherine started her career with Debenhams in the UK where she spent over 8 years in Marketing, PR and Communications roles within the group, during which time as Head of PR Catherine spearheaded the campaign for the pioneering ‘Designers at Debenhams’ commercial collaboration, which brought previously inaccessible big-name designers to the high street.  

Catherine commented on her new role:  ‘I am delighted to have joined Dubai Design District’s dynamic and expanding team. d3 is set to play a significant part in shaping Dubai as a creative hub for our local and regional thriving design, fashion, art and luxury scene and will be providing a platform fully dedicated and committed to the industry.

Our vision is to provide a global home for design for the international, regional, and local creative community and act as incubator for emerging new talent. This cements our unwavering commitment to play our part in fostering the creative industry’s wider growth and development and I am excited to be part of such an incredible project’

In her new role as the Executive Director of Marketing and Communications for d3, Catherine is responsible for developing and executing the overall marketing strategy, building strong brand awareness and increased brand value, whilst managing all aspects of PR, Communications, and developing and managing high profile international and local events.

ABOUT DUBAI DESIGN DISTRICT

Dubai Design District, better known as d3, is dedicated to fostering the growth of the Emirate’s design, fashion and luxury industry. It offers businesses, entrepreneurs and individuals a creative community that will be at the very heart of the region’s design scene.

d3 is the newest of TECOM Investments’ freezone business parks – with 10 buildings currently under construction. Once complete, d3 will be a purpose built environment catering to the full value chain of the design, fashion and luxury industry – and all with the vision of creating a world class creative community that engages, nurtures and promotes local, regional and global design talent.

d3’s facilities will include everything from cutting-edge design institutes to residential, hospitality, retail and office space. The District will be characterised by distinct public areas, unique street furniture and shaded walkways. The development will include a Creek-side esplanade with international and boutique hotels, a pop-up shop area, amphitheatre and a convention centre.

Located close to Mohammed Bin Rashid City and adjacent to Dubai’s Business Bay, d3 is a short distance from the city’s arterial highways and two international airports. The District is in sight of the Creek, Dubai’s historic and mercurial trading epicentre, Burj Khalifa, the world’s tallest building, and Dubai Mall, the world’s largest shopping complex.

d3 will be the most connected design, fashion and luxury destination in the world – with Dubai being only eight hours flight time from 90 per cent of the countries in the world.

Guided by the objectives set out in Dubai Fashion 2020 – a strategic plan to harness the full growth potential of the fashion industry – this creative community will support Dubai’s goals for a more diversified knowledge economy.

Contacts

Stephanie Khouy – Bell Pottinger

+971-5091-03016

Skhouy@Bell-Pottinger.com  

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