Dubai, United Arab Emirates - Monday, June 16th 2014 [ME NewsWire]

 Infinia Services & Solutions announced the launch of its MyChoice Rewards loyalty program in collaboration with National Bank of Oman. MyChoice enables all National Bank of Oman credit and debit cardholders to earn and redeem points using their cards. Infinia, a leading organization specializing in Loyalty Program Management, Rewards, CRM and Payments; and Technology solutions developed the platform to enable NBO customers to enjoy a differentiated customer experience.

MyChoice Rewards program enables the customers to redeem their reward points at a wide range of airline, hotel and car rental partners worldwide and lifestyle privileges at various retail outlets in the Sultanate, without any blackout dates.

Infinia Services and Solutions, in a short span of 30 months, established itself as a regional loyalty leader with its presence in over 25 countries. It offers loyalty and rewards management services to banks, which in turn provide immense value to the overall product offering to their customers.

Developing on their successful launch of award winning loyalty and reward programs in UAE, Infinia, driven by their strong values and strong infrastructure, has now spearheaded the successful launch of their unique redemption program with National Bank of Oman. This program aims at helping NBO in rewarding their customers and understanding their spending habits to offer best and customized products and services thereby facilitating retention and increased usage.

Moosa Al Jadidi, Deputy General Manager – Deputy Head of Retail Business Development at National Bank of Oman, said, “We are committed to providing our customers with a consistently superior customer experience and value-adding products and services. The MyChoice Rewards program has been designed to show our appreciation to our most loyal customers by rewarding them for using our cards.”

Commenting on the occasion, Mr. Prashant Khattar, Managing Director of Infinia Services and Solutions said, “With a global multi-partner coalition of over 900 airlines, more than 150,000 rental car companies and 450,000 hotels, we provide infinite possibilities to the end consumer with absolutely ‘no restrictions’. NBO’s customers can now enjoy the benefits that our platform offers”.

NBO and Infinia are committed to enhance the value proposition and continuously endeavour to innovate and evolve to meet the dynamic needs of the consumer by adding more benefits to MyChoice Rewards program in the months to come.

About Infinia Services and Solutions

Infinia Services and Solutions is a UAE based loyalty management and payment solutions company with a state-of-the-art integrated suite of technology and mobile application services. It offers complete program management solutions across pre-paid, debit, credit and corporate cards. Infinia provides comprehensive Customer Relationship Management solutions for financial institutions, retailers, telecom providers, and other industry verticals.

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Shalini Sehgal

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