Dubai, United Arab Emirates - Sunday, June 15th 2014 [ME NewsWire]

The Dubai Summer Bonanza powered by Dubai Shopping Malls Group (DSMG), the umbrella organization of shopping malls in Dubai is back! The shopping extravaganza kick-starts from June 1st and concludes on September 5th. DSMG will be organizing 3 mega promotions: Shop in Dubai and See The World Campaign, Eid in Dubai and Dubai Summer Surprises (DSS).

To participate in the raffle, consumers need to shop for merchandise over AED 200 at any of the participating malls. The first phase of the campaign involves the chance to win an all-expense paid travel package to a destination of your choice.* Twenty five winning couples will be selected every Saturday from June 7th to 28th. Each couple will win a 3 day, 4 night package to a choice list of destinations worth up to AED 10,000/- in total. Additionally, prizes worth AED 500,000/- is also up for grabs. Five lucky winners will receive AED 25,000/- in shopping vouchers each week.

The second leg of the campaign will be from July 15 to the Eid days, that gives customers the opportunity to win a total of AED 1.5 Million in cash and vouchers worth AED 500,000/.  The final leg of the campaign between August 2nd to September 5th will see a few lucky shoppers winning 6 BMW Luxury cars and AED 500,000/- in shopping vouchers.

Majid Al Ghurair, Chairman, Dubai Shopping Malls Group said, “We are extremely delighted to launch this fantastic initiative. The Summer Bonanza 2014 is hoped to be yet another successful edition aimed at boosting Dubai’s image as a one stop shopping destination during summer. Our buoyant promotions have always been strategic, carefully designed and have had tremendous success in boosting tourism to the city. We are confident that the promotion this year will surpass all expectations.”

The malls that will be a part of the campaign this year include Al Ain Centre, Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, Burjuman Centre, Century Mall, City Walk, Dubai Outlet Mall, Ethihad Mall, Ibn Batuta Mall, Karama Centre, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, WAFI.

*Travel packages subject to availability.

Contacts

Ankita Arora

BUZ PR

+971 43589789

ankita@ibuz.ae