Abu Dhabi, United Arab Emirates - Saturday, June 14th 2014 [ME NewsWire]

Lieutenant General Saif Abdullah Al Sha’far, Undersecretary at the Ministry of Interior, praised the quick response by the various government and community-based institutions to the MoI’s awareness-raising campaign, which was launched under the slogan “They Fooled Me” to educate the public on the risks and dangers of drug use and abuse.

The MoI Undersecretary said that ADNOC group of companies and the Department of Transport (DoT) in Abu Dhabi are the first institutions to interact with the MoI’s campaign’s objectives, aimed at enhancing public awareness on the risks of the drug scourge. He also called upon community segments and institutions to follow suit and participate in this community-based campaign.

He also lauded the cooperation of print, TV and radio media with the campaign’s objectives, as well as the interaction of social networking sites’ users with the ministry’s appeal to participate in “They Fooled Me” campaign, implemented by the Security Media Department at the General Secretariat of the Office of H.H Deputy Prime Minister and Minister of Interior.

Moreover, Lieutenant General Al Sha’far stressed the MoI’s keenness to increase public awareness on the dangers of drug abuse in general, and to highlight the negative impacts on the individual, family and society. It also aims to warn young people below 18 years of age against the “first free try of drugs”; to acquaint them with the risks and devastating impacts of drugs; to advise them to not consume any unknown substances; and to explain methods to identify drugs and how to counter them. It also seeks to encourage young generations to reject the “first free try of drugs”, and educate them about the emotional and financial harmful effects that addicts may encounter to obtain these substances.

The Department of Transport in Abu Dhabi announced that it will soon be displaying the MoI campaign’s slogan “They Fooled Me” in public buses and praised the Ministry of Interior’s efforts in launching the campaign and achieving effective interaction with the public by organizing several efficient awareness activities and events, especially via social networking sites. This, in turn, would reflect the general context that the police is capable of keeping abreast of developments and achieving the police and security system’s objectives.  

The ADNOC group of companies indicated through ADNOC Distribution that the stickers with the MoI campaign’s slogan “They Fooled Me” will be displayed on the sliding doors of the Oasis Convenience stores at all ADNOC service stations across the country. Employees working at the service stations will also be wearing T-shirts bearing the campaign’s slogan. ADNOC group of companies also praised the strategic partnership with the Ministry of Interior and the keenness to support various initiatives, events, and awareness campaigns; particularly those targeting the youth and society members in general.

In its message addressed to society, the Ministry of Interior reiterated its willingness to help those who had fallen prey to drug abuse in order to assist them on their way to full recovery, with a view to rehabilitate them and gradually integrate them back into society as productive individuals that can play a significant role in serving society and the country.. The ministry also noted that drug addicts are treated just like any other patient, saying that “we all share a part of responsibility and we all should seek to cure addicts of their addiction.”

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The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.

Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-987-1317

E-mail: cron.media@hotmail.com

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