Dubai, United Arab Emirates, - Monday, June 9th 2014 [ME NewsWire]

(BUSINESS WIRE) AIG in the UAE, operating under the name of American Home Assurance Company (Dubai Br.) (“AHAC”), today announced that it is launching a service to sell auto insurance directly to customers in Dubai, introducing a competitively priced product and a streamlined process for ease of execution.

Daniel Smith, Head of Direct to Consumer Marketing in the UAE, said: “Historically, auto insurance customers in the UAE have relied on traditional channels to help them navigate the market. As the market has developed, and customers have become more sophisticated, we felt that this was the ideal time to launch a product that can be bought directly from AIG.

“Customers are definitely more aware of the issues around pricing and product differentiation. As a provider of insurance in over 90 countries around the world, AIG can combine our global expertise with local market intelligence in order to respond quickly and appropriately to meet customer needs. AIG can help deliver a market-leading policy in terms of price and policy conditions – as well as develop a swift and efficient process for buying it.

“Customers can use two direct routes to find auto insurance rates from as low as 2 %: either by calling us direct or buying online from our website. This promotion is available for a limited period of time (till end June) and we are using radio, print, outdoor and online advertising to get our message across. We will be looking to develop our proposition further as we get more feedback from customers.”

AIG Auto Insurance, sold through its licensed entity, AHAC, in the UAE, offers a complete line of auto insurance products and services to meet the needs of individuals, families, and small businesses. Offerings include products such as compulsory auto insurance, collision and theft insurance, and voluntary third-party liability insurance. Our wide-ranging offerings and responsive, service-centric approach have made us a premier global auto provider for individuals, families, and other sponsoring organisations around the world.

Contact details for direct auto insurance - 800 1 244 or at www.aig.ae

AIG auto insurance policies in the UAE are sold through its licensed entity, AHAC (Dubai Br.), Insurance Authority No. 79, Commercial Registration No. 613392 dated 06/07/2008.

American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.

Additional information about AIG can be found at www.aig.com | YouTube: www.youtube.com/aig |Twitter: @AIG_LatestNews| LinkedIn: http://www.linkedin.com/company/aig |

AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. Products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. (AIG). Not all products and services are available in every jurisdiction, and insurance coverage is governed by actual policy language. Certain products and services may be provided by independent third parties under contract with AIG or its subsidiaries or affiliates. Insurance products may be distributed through affiliated or unaffiliated entities.

Contacts

AIG

Marie Ali (Media): +44 (0) 20 7651 6396

marie.ali@aig.com

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