Dubai, United Arab Emirates - Monday, May 5th 2014 [ME NewsWire]

    Niki Lauda’s message to the UAE is on road safety overall and on speeding in particular
    Support and endorsement by iconic leaders is key to facilitate a change in UAE’s driving-culture
    Speeding is among the top killers on UAE’s roads

RoadSafetyUAE.com receives support from Niki Lauda, Formula1 legend and 3 times Formula1 world champion, who endorses the cause of road safety overall and the platform RoadSafetyUAE in particular.

Niki Lauda states: “Safety is a key concern on all roads and my life experience shows, how rapidly lives can change through an accident – literally in a split second! Safety must be the clear number 1 priority when we are driving on UAE’s roads. Every responsible driver must eliminate potential risks to himself and to other traffic participants. My message is clear: roads are no racing grounds! If somebody has the urge to race and to speed, they must use proper race tracks, like the ones in Dubai and Abu Dhabi.”

Thomas Edelmann, founder of RoadSafetyUAE comments: “To improve UAE’s driving culture, the support of our leaders plays a vital role. We are very grateful for Niki Lauda’s support and we invite more leaders and celebrities to support our platform. Leaders have the power to lead by example and to encourage their followership to change their behavior to the positive.”

“We wish for the support of UAE’s highest ethical and moral leaders, leaders of the main nationality groups residing in the UAE and iconic celebrities of local, regional and global stature, just like Niki Lauda. Yes, this is an open invitation!”, Edelmann adds.

Niki Lauda’s comments on speeding come timely, with speeding beeind the number 2 killer on UAE’s roads in the first quarter of 2014, according to data released by the Ministry of Interior. UAE traffic participants experience speeding motorists on a daily basis and this needs to change in order to improve the driving culture on UAE’s roads and to achieve the visionary ‘Zero Road Fatalities by 2020’.

RoadSafetyUAE.com also addresses ‘NO to speeding!’ in their 2014 pledge ‘Make UAE Roads Safer!’, inviting UAE traffic participants to commit to this and 3 other safe behaviors. The pledge was launched in March and can be signed at http://www.roadsafetyuae.com/pledge-make-uae-roads-safer/

“We need the support of our leaders, but ultimately it is up to you and me, to all UAE traffic participants to commit to safe behavior on our roads, and signing the pledge is for all of us!”, Edelmann states.

RoadSafetyUAE.com is supported by a growing number of entities like RTA, BMW, Michelin, Gargash Mercedes-Benz, Emarat Petroleum, Daman National Health Insurance, Nissan, Al Masaood Automobiles, NSG, Valvoline and VOX Cinemas.

About www.RoadSafetyUAE.com

Thomas Edelmann, the founder of the platform RoadSafetyUAE.com has been living in Dubai since the year 2000 and he is very passionate and energetic about the shortcomings and the improvement potentials of road safety in the UAE. He is part of some other social engagement projects in the UAE and this initiative has been close to his heart for a long time.

Contacts

Thomas Edelmann

+971 50 55 19 216

Thomas@RoadSafetyUAE.com

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