ME NewsWire

Dubai, United Arab Emirates, - Tuesday, April 29th 2014

Lals Group has announced the installation of the most recent 3D Pathfinder technology in its 2 flagship malls in Dubai, Arabian Center and Lamcy Plaza.

The Digital Kiosks have been developed by Nearbuy Solutions, a UAE company working in partnership with Philips and iForeScope -an European software provider specialized in interactive digital solutions. They offer a very intuitive user interface, where shoppers can find their destination with a simple screen touch, and be routed to it in a virtual 3D environment. The technology used by Nearbuy is fully modular, and allows the kiosks to be permanently refreshed with the latest content (new stores, special offers, mall’s events calendar etc.).

Mr. Tim Jones, COO, Arabian Center and Lamcy Plaza, said, “In today’s digital world, the one thing traditional retailers have that online operators don’t—physical stores—needs to be an asset rather than a liability. And those assets need to include entertaining, exciting, and emotionally engaging experiences. The installation of itNerus’s interactive Pathfinder Tools at both the malls, will no doubt improve our visitors’ shopping experience. Such a pioneering technology is also in line with the government’s initiatives in making Dubai a ‘smart city’.”

Nicolas Standaert, MD of Nearbuy Solutions, added: ‘Few malls in Dubai offer Pathfinder kiosks today, and when they do, well, you’ll often find out that using a paper map remains a better option. Lals Group came to our solution because they believe that technology is here to make people’s lives easier. We feel honoured to have them as pioneer clients, in a region where the potential for such digital kiosks is huge - and not only in malls.”

About Arabian Center:

Arabian Center is a premium shopping and entertainment destination located at Al Khawaneej, near Mirdif. Sporting Arabian architecture with a modern look, the Mall is home to 200 plus internationally renowned retail stores, ranging from clothing to home furnishings, electronics, jewellery, perfumes, fashion, toys and games.

About Lamcy Plaza:

Owned by the Lals Group, Lamcy Plaza is located in the heart of Dubai and has a distinctive ‘open shopping’ concept. This enables customers to walk around the mall, enjoy its amazing offerings that encompass a wide range of products and services, ranging from apparels to electronics, gold, restaurants, money exchange and more.

Contacts

+97143589789

ankita@ibuz.ae

Permalink: http://www.me-newswire.net/news/10824/en