Regional advertisers to benefit from this technological innovation

Dubai, United Arab Emirates - Sunday, April 6th 2014 [ME NewsWire]

Digital Media Services (DMS), which serves as the digital arm of Choueiri Group recently announced that it has pioneered the introduction of Behavioral Targeting services, across its websites portfolio. This innovative initiative stands out as a first for regional online platforms, bringing them in line with cutting-edge global digital advertising standards and practices.

As advertisers constantly strive to understand the exact audiences interested in their offerings and exactly when consumers are ready to make relevant purchases, this technology harnesses onsite analytics, enabling brands to tailor their online ads based on users behavior.

The technology allows brands to gain real information and insights into the buying propensity of each online user, based on a variety of factors, such as, pages visited, and recency of visits, among other available demographic preferences when available. Behavioral targeting offers a great way of qualifying interest and ensuring relevant ad placement, not to mention significantly increasing conversion rates.

Elaborating on the latest DMS service, Michel Malkoun, DMS’ Managing Director said that “If a user shows a pattern which highlights what they are interested in then they will be more inclined to click on an advert that offers them something related to their interests. Behavioral targeting can deliver ad impressions directly to the advertisers target audience, thereby minimizing campaign wastage and optimizing performance. It can also help build brand awareness and allow more relevant ‘one to one’ messaging and engagement. We’re very excited about the potential for this technology in the region and proud to be the first to introduce it to advertisers on regional and local websites”.

Malkoun also went to say that “The technology allows brands to match their marketing and sales tactics to the observed purchasing behavior and internet activity of their prospect buyers.

About Digital Media Services (DMS) / Choueiri Group

Digital Media Services (DMS) was incorporated in 2010 as the official digital media arm of Choueiri Group. DMS extends a premium portfolio of online /mobile offerings, reaching 70 million Unique Users, generating 900 million Page Views and serving over 2 billion ads per month. DMS is headquartered in Dubai, with presence in key regional markets.

As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty three years. Today, the Group’s companies market and manage the advertising space of 31 television stations, 16 print titles, 12 radio stations, cinemas, web portals and the largest network of outdoor signs in the GCC. Choueiri Group operates in 10 markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of 12 subsidiaries, 4 representative offices and more than 800 committed professionals.

Contacts

Choueiri Group (Marketing & Research Department)

Assad Jamil, +971 4 454 54 54

ajamil.mr@choueirigroup.com

www.choueirigroup.com

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