Dubai, United Arab Emirates - Thursday, February 20th 2014 [ME NewsWire]
Roses, peonies and orchids burst into bloom in this spring’s wardrobe. The art gallery at La Vallée Village is exploring this fusion of flowers and fashion in the new exhibition, Floressence. Always colourful and often romantic, flowers are a symbol of femininity and delicacy, reminding us of life’s joys and the eloquent beauty of nature.
Floressence invites guests to an experimental lounge where they can rediscover the secret of flowers with a journey that stimulates all five senses. The exhibition is a sensorial interlude offering an explosion of colours, scents and tastes that invites guests to experience a different way of looking at flowers.
Enveloped by calming music and the relaxing sounds of nature, Floressence opens with a floral creation by Mark Colle, the designer made famous for his ‘wall of flowers’ at Raf Simons’ first runway show for Dior Haute Couture.
The sensuality, grace and ephemeral beauty of flowers are awakened through the photographic lens of Cédric Porchez. Passionate about flowers since his youth, Cédric Porchez captures the precious and fleeting moments in the life of a flower. Graphic curves, voluptuous forms, bright colours and absolute purity in black and white combine for a unique vision of floral beauty in its most essential state.
La Vallée Village has called on the trained noses of the innovative perfume house, Fragrance Resources, to bring life to these photographs through our sense of smell. A subtle blend of rare and precious essences enables guests to enhance sight with another dimension of the senses.
Nicolas Cloiseau, winner of the prestigious title Meilleur Ouvrier de France, has created the collection’s taste profile with flowers teasingly imbued with slightly sour and amber notes. To delight the taste buds, he has united audacity with originality, bringing together the strength of the cacao with the subtlety of heady jasmine flowers subdued by a violet-flavoured caramel, revealed by a backdrop of red fruits. To be discovered and tasted exclusively in the Art Gallery. The ‘Collection Fleurie’ boxed gift set will be available to buy from La Vallée Village, starting from €15.
Cédric Porchez
A graduate of the École des Gobelins and nature lover, Cédric Porchez has created multiple exhibitions and collaborated with the best advertising agencies for luxury and cosmetic brands. His artistic approach explores sublimated reality, especially in his work on flowers – a recurring theme in his work.
cedricporchez.com
Fragrance Resources
Fragrance Resources compose and create perfumes for the most prestigious names. Inspired by the energy of New York, the savoir-faire of Paris, the tradition of Hamburg and the exoticism of Shanghai where they have offices, its perfumers inhale and track the latest trends to distil sophisticated and avant-garde essences.
fragranceresources.com
La Maison Du Chocolat
For more than 30 years, the chocolatier is renowned for its sense of innovation as forerunner of culinary creation and French savoir-faire. Forming a perfect alliance of beauty and taste, its creations are always audacious and explore the unending complexities of chocolate.
lamaisonduchocolat.fr
About La Vallée Village
La Vallée Village, one of the Chic Outlet Shopping® Villages by Value Retail, is located just 35 minutes from the centre of Paris and five minutes from Disney® parks, and offers France’s leading luxury outlet shopping experience. With 115 outlet boutiques providing fashion and luxuries for the home, La Vallée Village offers the previous seasons’ collections of a unique selection of French and international brands with savings of at least 33% on the recommended retail price, seven days a week and all year round. Armani, Diane von Furstenberg, Furla, Jimmy Choo and Paul Smith are just a few of the international brands present, as well as boutiques of French designers Antik Batik, Lancel, Maje, S.T.Dupont and Zadig & Voltaire among others. A carefully prepared selection of services includes the Shopping Express® daily coach service from Paris, a Welcome Center and a style consultancy. The Village’s art gallery, Espace La Vallée® Village, hosts exhibitions of the work of contemporary artists. With a choice of restaurants and cafés, the Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out. To find out more, please visit LaValleeVillage.com
About Chic Outlet Shopping®
Chic Outlet Shopping® is a unique concept in outlet shopping created by Value Retail, the only company to specialise exclusively in the development and operation of luxury outlet shopping destinations, the Collection of Chic Outlet Shopping® Villages. The Villages offer the authentic previous seasons’ collections of leading luxury fashion and lifestyle brands with savings of up to 60%, and sometimes more, on the recommended retail price, all year round. Within easy reach of some of Europe’s favourite gateway cities – London, Dublin, Paris, Madrid, Barcelona, Milan, Bologna, Brussels, Antwerp, Cologne, Frankfurt, Munich, and in May 2014 Suzhou in China – the Villages are defined by high fashion, superior service and hospitality, a calendar of celebrated events, and exceptional value for money. Located in regions of cultural and historic renown, the Villages have become international tourist destinations in their own right. Value Retail's new venture – Value Retail China – to bring the distinctive Chic Outlet Shopping® Villages to China will see the first Village – Suzhou Village™ – located in historic Suzhou, 50 miles west of Shanghai. As with other members of the Collection, Suzhou Village™ will be defined by its offer of international luxury fashion and lifestyle brands, together with an exceptional level of service.
Contacts
Sophie Wood
Senior Communications Executive
+971 4-455-6152
sophie.wood@havasprme.com
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