Luxury ice cream brand extends indulgent experience to five lucky winners
Dubai, United Arab Emirates - Tuesday, January 21st 2014 [ME NewsWire]
Iconic ice cream brand Häagen-Dazs gave five lucky fans from their Häagen-Dazs Middle East & North Africa Facebook page a luxurious day out.
Facebook fans entered a competition on the brand’s social media page and were selected randomly to participate in the tantalizing experience.
The day began with a limousine pick-up at Dubai Marina Mall. The ladies were then chauffeur-driven to a gourmet breakfast at Baker & Spice restaurant in Dubai Marina.
Following brunch, they were taken on a short limo ride to view the Burj Al Arab, and then to Palm Jumeirah where they visited The Talise Spa at the Jumeirah Zabeel Saray for two hours of blissful treatments.
For post spa refreshments they enjoyed afternoon tea at Atlantis, The Palm, before once again taking to the limo – this time to travel to Festival City to join their friends and family at the Häagen-Dazs café. Here they had a private party where they tasted the Häagen-Dazs Fondue and the enticing flavors of the Journey Around the World creation.
Katia Fekhart, one of the lucky fans, expressed her enjoyment: "Thank you so much Häagen-Dazs for this perfect luxury day out. I enjoyed every single bite of it! From the limo, to the brunch, the amazing spa, the afternoon tea, the ice cream party to the flowers! It could not have been more perfect!”
All participants said they would look forward to the brand’s everyday treats and upcoming activities.
About Häagen-Dazs
Häagen-Dazs, which created the super-premium ice cream category in 1961, is today sold in more than 50 countries around the globe. Known for its taste, quality and innovation, Häagen-Dazs is available in retail locations, fine hotels and at more than 750 Häagen-Dazs Shops worldwide.
Like us on facebook: Facebook.com/HaagenDazsMENA
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.
General Mills MENAT (Middle East, North Africa and Turkey) offices are based in Dubai, United Arab Emirates. From Dubai, we manage our portfolio of International Brands across the Gulf, Levant, North Africa and Turkey. Countries where our products are sold include KSA, UAE, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, Egypt, Morocco, and Turkey.
Contacts
Sophie Wood
Senior Communication Executive
Havas PR Middle East
+971 4 445 6152
sophie.wood@havasprme.com
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