The Upp fuel cell platform to be a key component of Brookstone’s showcase of exciting new products at the 2014 Consumer Electronics Show
LAS VEGAS, Nev - Tuesday, January 7th 2014 [ME NewsWire]
2014 International CES
(BUSINESS WIRE) Intelligent Energy, the global power technology company, today announced that it is partnering with the US retailer and product development company, Brookstone to launch the Upp™ personal energy device at this year’s CES. Based on Intelligent Energy’s innovative fuel cell technology, Upp represents a new category of device able to power USB compatible portable electronic devices, such as smart phones, feature phones, eReaders, tablets, portable gaming consoles, as well as digital cameras, providing consumers with the energy freedom to keep connected and powered up.
Based on a single fuel cartridge, Upp delivers at least one week of charge even to the most demanding, power-hungry smartphones. Upp also comes with an app, which provides users with fuel prediction capability, shows the nearest fuel cartridge exchange locations and personal usage statistics, FAQs and overall customer support. The app can be downloaded from the Apple App Store (iOS 5 and higher) or from Google Play for Android devices (Android 4.0 Ice Cream Sandwich and higher).
Brookstone is a nationwide specialty retailer offering an assortment of consumer products that are functional in purpose, distinctive in both quality and design. Upp will be included in Brookstone’s showcase of exciting new products at CES at the Las Vegas Convention Center, South Hall 4 booth number 36605.
This strategic alliance with Brookstone follows many months of successful consumer trials in some of the most demanding regions in Africa leading to the launch of Upp at the AfricaCom exhibition in Cape Town in November 2013. The companies will work together to distribute Upp within the United States. Upp will be available via Brookstone in early 2014 and will retail for $199.
Steven Schwartz, Vice President of Merchandising & Product Development at Brookstone, notes: "Upp provides consumers with portable energy wherever and whenever they need it and we are really excited to bring such an innovative product to the US market. We see Upp as a real game-changer to meet the needs of a growing user base of power hungry, portable electronic devices.”
Amar Samra, Managing Director of Consumer Electronics, Intelligent Energy commented on the alliance: "We have selected Brookstone as our US launch partner for Upp based on their wealth of experience across a multichannel audience and their knowledge of the US lifestyle market. It’s great to be working with a partner that is as committed to innovation as we are.”
For more information about Upp, please visit www.beupp.com, and join the discussion on Twitter, Instagram and YouTube.
About Intelligent Energy
Intelligent Energy delivers efficient and clean energy technology for the global consumer electronics, automotive and stationary power markets – from compact energy packs for mobile devices, to power-trains for zero-emission vehicles, and stationary power units for the always-on infrastructure.
Our unique technology architecture is used by global blue chip companies to create differentiated, cost-efficient fuel cell power systems for mass-market applications. It enables Intelligent Energy and our industry partners to solve the challenges of continuous power and productivity, by creating convenient everyday energy solutions to power your life.
Intelligent Energy operates globally, with offices in the Americas, Europe and Asia.
More information on Intelligent Energy is available at www.intelligent-energy.com, Twitter, YouTube, Flickr, WordPress and LinkedIn.
About Brookstone
Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates more than 250 stores nationwide and in Puerto Rico. Located in high-traffic shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.
Contacts
Intelligent Energy
Jon Moore
+44 (0) 1509 271271
Jon.moore@intelligent-energy.com
Racepoint Group
Elijah Lawal
+44 20 8811 2134
intelligentenergyuk@racepointgroup.com
Brookstone
Pauline Collins
603.577.8166
media@brookstone.com
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