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Jean Boulle Luxury and AkzoNobel to Produce and Market Sun KingTM Diamond Coatings for Superyachts
LUXEMBOURG -Friday, September 15th 2017 [ AETOS Wire ] (BUSINESS WIRE)-- Jean Boulle Luxury and AkzoNobel have extended their exclusive co-operation on the production, marketing and distribution of high quality natural diamond based coatings. The partnership is now extended to include coatings for the Yacht industry. Jean Boulle Luxury’s proprietary Sun KingTM Diamond Coating is now available for applications in the Yacht sector, where its unparalleled effects will visually transform yacht finishes and also endure the demands of the marine environment. AkzoNobel has for more than a century been producing coatings for the Yacht industry through its Awlgrip® and International® brands. The Sun King™ Diamond Coating is based on developments in the Awlgrip Topcoat range. Within the Yacht industry, Awlgrip is the undisputed market leader as a result of consistent technical innovation, stringent quality controls, and the superlative finish of their products. Sun KingTM Diamond Coating is created using a proprietary technique which transforms ethically sourced natural diamonds into a high quality finish. The specification can be tailored for each, individual application and guarantees the highest quality and brilliance within precisely defined tolerances. Commenting on the announcement, Bertrand Boulle, CEO of Jean Boulle Luxury said: “AkzoNobel sets the standards for coatings in the yachting industry making them the perfect partner for Jean Boulle Luxury’s high quality diamond coatings. Sun King Diamond Coating has a number of potential superyacht applications and its qualities are unmatched by any other product on the market.” Antonella Donzelli, Global Yacht Director of AkzoNobel Specialty Coatings, said: “Following the success of Sun King Diamond Coating in the aviation and automotive sectors, we are pleased to be extending the partnership to the Yacht market. This innovative product is now available to superyacht owners as a result of technical insight, innovation and collaborative spirit. Contacts Jean Boulle Luxury Group Mike Angenent Sales sales@jeanboulleluxury.com www.jeanboulleluxury.com or AkzoNobel Hans Slegtenhorst Segment Manager Pro- and Superyacht +31 71 3082386 hans.slegtenhorst@akzonobel.com or Joost Ruempol AkzoNobel Corporate Media Relations +31 (0)88 – 969 7833 joost.Ruempol@akzonobel.com or Media Aura Financial Andy Mills/Marta Saldanha +44 (0)207 321 0000 jeanboulleluxury@aura-financial.com
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