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LG’s First Ultra-Premium Brand “LG SIGNATURE” Debuts Across the GCC
LG SIGNATURE represents the pinnacle of design, performance and usability in home appliances and home entertainment
Dubai, United Arab Emirates -Thursday, August 24th 2017 [ AETOS Wire ]
The new LG SIGNATURE brand from LG Electronics (LG) that combines the finest of LG's cutting-edge technology and world-class design with an exquisite attention to detail for today's most discerning consumers, was launched across the GCC. The ultra-premium brand was unveiled at a gala ceremony at the Dubai Opera.
The rich and exquisite design of the Dubai Opera that bridges the gap between the past and the future made it the ideal venue to launch LG’s ultra-premium brand that will re-define the future of luxury home appliances and entertainment solutions.
The innovative and exquisitely designed LG SIGNATURE family consists of four products. This includes the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView™ Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.
“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East & Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”
Several prominent members within the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Ms. Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG SIGNATURE. Also present were Emirati entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani; well-known TV personality Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb, accentuating the premium image of the LG SIGNATURE brand.
“It is an absolute honour to be awarded the title of brand ambassador for LG SIGNATURE,” said Ms. Hala Kazim. “The amount of passion, energy and effort that LG has put into developing each of these home appliances to bring out the true essence of everyday living in the UAE and across the region is simply breath-taking.”
Products available in the LG SIGNATURE brand for the GCC include:
The LG SIGNATURE OLED TV W
LG SIGNATURE OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication.
LG SIGNATURE Refrigerator
The LG SIGNATURE refrigerator represents the visualisation of essence with a fresh take that is both intuitive and revolutionary. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.
The LG SIGNATURE Washing Machine
The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWINWash™ washer. The premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash™ Mini under the main unit.
The LG SIGNATURE Air Purifier
The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with an advanced Watering Engine™, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels.
All LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC. For information on the LG SIGNATURE brand, visit www.lg.com/ae/lg-signature.
To watch the launch event video, please visit: https://vimeo.com/230733476
Hiba Abou Ghazale
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