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BORGWARD Announces Ambitious Plans to Enter the Gulf Countries
Dubai, United Arab Emirates -Monday, July 3rd 2017 [ ME NewsWire ]
BORGWARD Group AG, the global automotive manufacturer, has unveiled plans for market entry into the Gulf countries. The company has conducted intensive market research and will be launching two luxury vehicles, a revolutionary buying experience and expects to meet ambitious sales goals. The plan commenced in June, when four GCC distributors were named followed at a signing ceremony and test drive in Germany.
Ulrich Walker, CEO of BORGWARD Group AG said, “BORGWARD has something really special to offer the GCC market – vehicles that are in demand and will satisfy the multiple desires of drivers who are looking for a luxury car, brand recognition and want to be able to comfortably sit a large family. But we’re not stopping there. We are going to redefine what it feels like to buy a luxury car and have the highest level of service.”
The BX5 and the BX7 vehicles are two of BORGWARD’s luxury models. The BX5 is a luxury sport utility vehicle (SUV) that targets the young, energetic, smart and safe driver. The cohesion of cutting-edge German aesthetics and technologies brings the perfect combination of power, handing and intelligence. The BX7 is a larger, luxury SUV that offers spectacularly spacious interiors with a multitude of options, available in five to seven seats - ideally catering to the GCC market. It comes equipped with technologically intelligent systems allowing the driver to interact through sight, touch and voice.
Revolutionary Automotive Customer Service
Quality customer service is of the utmost importance to the BORGWARD buying experience. To facilitate the best service levels, BORGWAD is committing to offering a first-class and luxury customer experience by redefining the buying experience with 3S/4S dealerships in the region by the end of the year.
Tom Anliker, Vice President of Sales & Marketing of BORGWARD Group AG commented, “Despite the fact that these types of stores are expensive to operate and require significant investment and start-up capital we know from experience that this is highly popular among luxury conscious customers, because it offers five-star treatment. For the GCC we are committing to a luxury buying experience.”
Redefining the GCC Automotive Market
BORGWARD shared that over the past five years, the major countries in the GCC have been increasingly purchasing sport utility vehicles (SUV) at an annual growth rate of over 10%. As both the number of cars being purchased, and with the SUV sector is increasing, it is clear that more and more GCC drivers are looking for a high quality, brand conscious and technologically superior SUV that is fun to drive and fits the whole family.
To this end BORGWARD is redefining the market in the region. Anliker said, “While this region has typically had to choose between Japanese, Korean & U.S. car companies that offer a lower cost of ownership and are good quality, or the German & British car companies that offer a higher cost of ownership and are higher quality, now there’s a new player in town. At BORGWARD our first models in the GCC market offer both a low cost of ownership and an excellent product. This is going to be exciting.”
BORGWARD will have availability of the BX5 and BX7 in the GCC market the fourth quarter of 2017. Exact details about pricing, availability and when GCC customers will be able to test drive the luxury and excitement of the BX5 and BX7 are expected to be announced later in the year.
BORGWARD Group AG is a globally-active automotive manufacturer that is headquartered in Stuttgart, Germany with three research centres across the globe. In its heydays in the late 50’s of the last century, BORGWARD was the 3rd largest German car manufacturer, employing more than 23,000 people and selling more than one million vehicles. After more than half a century, BORGWARD, an iconic and highly-praised German car brand, is proud to announce its return. With its global strategy and its innovative, dynamic and high quality vehicles, BORGWARD has set its path to return as an internationally-acclaimed German automotive brand with the launch of the award-winning and highly-anticipated BX5 and BX7 intelligent SUVs.
BORGWARD upholds the brand value of “craftsmanship, intelligence, forward-thinking & accessibility" creating a German smart car brand beyond luxury, and achieving the brand vision of intelligent driven future life. At BORGWARD, we create stable and excellent performance leveraging strong manufacturing of Germany; enable win-win between economy and society using new energy and intelligence; spread “accessible premium” to more consumers by prospective insight in consumer demands; drive global strategy and bring perfect driving and riding experience beyond user’s expectation via a new model of “Resource Pooling and Internet Sharing”, thus creating a smart vehicle life ecology.
Media Images: http://tiny.cc/BORGWARDmePR3
NettResults for BORGWARD
Global Executive PR Director of BORGWARD Group AG
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