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Main » 2016 » April » 20 » First ever Kuwait ‘Indicator-Use’ research: Motorists know the importance, but fail to use it comprehensively
3:19 PM First ever Kuwait ‘Indicator-Use’ research: Motorists know the importance, but fail to use it comprehensively |
| Kuwait City - Sunday, April 17th 2016 [ME NewsWire]
67% claim to indicate ‘almost every time’, but credit only 9% of other motorists for the same.
30% find indicating is a sign of inexperience, don’t indicate out of habit or don’t have hands free to use the indicator.
89% state that indicating increases road safety.
The lack of using indicators properly is not only an act of inconsiderate behaviour and law breaking, but also a primary killer on the roads, lane swerving (according to recent surveys in the region). In line with KQIC Insured’s quest to dig deeper in understanding the root cause of motorists misbehaviour, this most recent research sheds light on the use of indicators when we change lanes, take an exit, merge onto a highway, turn at a junction, etc.
Commenting on this research, Hassan Al-Jaidah, CEO, Kuwait Qatar Insurance Company, said: “It’s shocking to see the discrepancy between how people understand the way they should use the indicator and the way they see others use it – we need to understand how we as a integrated part of Kuwaiti society can actively promote the use of indicators on the roads as it would be a major element towards increasing safety on our roads”
Indicator use and road safety:
89% of respondents state that the use of indicators increase road safety, yet only 9% of the drivers on the roads are seen to actively indicate correctly - there is a big gap between the perception of motorists’ own behaviour and their perception of other motorists’ behaviour!
“These latter numbers seem to represent the reality better than the self-evaluation”, states Frederik Bisbjerg, Executive Vice President MENA Retail, QIC Insured
Some of the reasons for not using indicators could be indicative of the various backgrounds of Kuwait’s traffic participants. In those instances where respondents did not use their indicator, the reasons given were: distraction by traffic (26%), non-indicating out of habit (11%), indicating is seen as a sign of inexperience (12%) or indicating is not usual in home country (12%)
Bisbjerg concludes: “Continued awareness initiatives are needed to remind motorists that the non-use of indicators does not only break the law, which comes with traffic fines, but is also impolite, inconsiderate and dangerous, as it contributes to lane swerving - a primary killer on our roads. Always using the indicator protects us motorists, our passengers and other traffic participants. Regardless of our backgrounds, all Kuwait motorists must have a crystal clear understanding about it. Just always indicate – it’s as simple as that! ”
The results of the study are based on the views of a representative sample of residents in Kuwait and the study was conducted in February 2016 by YouGov. The details of the research results can be found at http://www.roadsafety.qic-insured.com/. The Road Safety Monitor is created by RoadSafetyUAE with KQIC Insured as a strategic partner
-ENDS-
About KQIC:
Established in 2004, Kuwait Qatar Insurance Company (KQIC) is a subsidiary of Qatar Insurance Group. KQIC offers both conventional insurance and Takaful products and believes in delivering innovative retail solutions for Home, Travel and Car insurances to every segment of its customer base. KQIC serves as a conduit in providing insurance services across the GCC and helps connect overseas insurance interests through its global network. KQIC is a subsidiary of Qatar Insurance Group, which has a global underwriting footprint spread across all continents.
For more information, please visit www.qickwt.com
About KQIC Insured:
KQIC Insured is the retail brand for personal insurance offerings from KQIC. KQIC Insured’s new universe can be experienced at www.qic-insured.com.
Contacts
Frederik Bisbjerg
Executive Vice President, Retail MENA
Qatar Insurance Company (QIC Insured)
M: +974 6675 1589
Email: frederik.bisbjerg@qicmena.com.qa
W: www.qic-insured.com
Mohamed Salem
Vice President - Head of Group Corporate Communications & PR
Qatar Insurance Company
T: +974 44962 299
M: +974 55742758
Email: mohamed.salem@qicgroup.com.qa
Permalink: http://me-newswire.net/news/17622/en
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