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Main » 2016 » April » 6 » First ever UAE ‘Indicator-Use’ research: Motorists know the importance, but fail to use it comprehensively
3:05 PM First ever UAE ‘Indicator-Use’ research: Motorists know the importance, but fail to use it comprehensively |
| Dubai, United Arab Emirates - Sunday, April 3rd 2016 [ME NewsWire]
67% claim to indicate ‘almost every time’, but credit only 15% of other motorists for the same.
40% find indicating is a sign of inexperience, weakness or don’t indicate out of habit.
90% state indicating increases road safety.
The lack of properly using indicators is not only an act of inconsiderate behaviour and breaking laws, but also a key ingredient to the #1 killer on UAE roads, lane swerving (MOI data: 21% of fatalities in 2015). In line with RoadSafetyUAE’s and QIC Insured’s quest to dig deeper in understanding the root causes of motorists’ misbehaviour, this most recent research shares light on the use of indicators when we change lanes, take an exit, merge onto a highway, turn at a junction, etc.
Commenting on this research, Frederik Bisbjerg, Executive Vice President MENA Retail, QIC Insured, said: “We’re quite surprised to see that almost all acknowledge, that using the indicator increases road safety, but only 15 % are seen to actually use the indicator when driving – it seems like an easy win for safer roads, if motorists would actually use the indicator when switching lanes and we need to analyse how we can positively influence our customers to increase the usage of the indicator.”
Indicator use and road safety:
90% of respondents state, that the use of indicators increases road safety. This is positively pronounced in the 30-39 years group (92%) and lowest in the 18-24 years group (84%). Westerners (100%) score highest, Arab expats (86%) lowest. Abu Dhabi comes in below the national average with 85%.
Perception of own behaviour:
Motorists seem to be pretty content with their own behaviour, with 67% stating to indicate almost every time. Once again, the youth trails (18-24 yrs.: 56%) and the experienced excel (40+yrs.: 78%). Emiratis score lowest (54%) and Westerners highest (85%). Abu Dhabi (56%) contrasts Dubai (73%).
Perception of other’s behaviour:
Most interestingly, there is a big gap between the perception of motorists’ own behaviour and their perception of other motorists’ behaviour! Contrasting the numbers above, only 15% observe others indicating almost every time! “These latter numbers seem to represent the reality better than the self-evaluation”, states Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE.
Some of the reasons for not using indicators could be indicative of the various backgrounds of UAE’s traffic participants. In those instances where respondents did not use their indicator, the reasons given were: distraction by traffic (23%), non-indicating out of habit (16%), indicating is seen as a sign of inexperience (16%) or weakness (9%) and indicating is not usual in home country (11%).
Edelmann concludes: “Continued awareness initiatives are needed to remind motorists that the non-use of indicators does not only break the law, which comes with traffic fines and black points, but it is also impolite, inconsiderate and dangerous, as it contributes to lane swerving - the #1 killer on our roads. Always using the indicator protects us motorists, our passengers and other traffic participants. Regardless of our backgrounds, all UAE motorists must have a crystal clear understanding about it. Just always indicate – it’s as simple as that! ”
The results of the study are based on the views of a representative sample of more than 1,000 UAE residents and was conducted in February 2016 by YouGov. The details of the research results can be found in the ‘featured’ section on: http://www.roadsafetyuae.com/statistics/.
-ENDS-
About RoadSafetyUAE:
RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the all stake holders’ awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award winning platform engages with the stake holders traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) aware partners. The content backbone are ‘tips&tricks’, provided for more than 50 topics of road safety, specifically relevant to the UAE. More information can be found on www.RoadSafetyUAE.com.
In addition to QIC Insured, RoadSafetyUAE partners with RTA, Dubai Chamber of Commerce, Dubai Health Authority, BMW, Michelin, Audi, Nissan, Infiniti, Al Masaood, Al-Futtaim Honda, Volvo, Al-Futtaim Volvo, Galadari Automobiles - Mazda, Al Habtoor Motors - Mitsubishi, Fiat Chrysler Automobiles - Dodge, MAN Trucks, Gargash Insurance Brokers, ADNOC, PepsiCo, MMI, Pernod Ricard, Galadari Motor Driving Center, Serco, MiXTelematics, JustKidding, AMEC Foster Wheeler, Al Hilal Bank, NSG and VOX Cinemas.
About QIC Insured, Qatar Insurance Company:
Qatar Insurance Company (QIC) is a publicly listed composite insurer with a consistent performance history of 50 years and an underwriting footprint across the Middle East, Africa and Asia. Founded in 1964, QIC was the first domestic insurance company in the State of Qatar. Today, QIC is the market leader in Qatar and a dominant insurer in the GCC and MENA regions. QIC is one of the highest rated insurers in the Gulf region with a rating of A/Stable from Standard & Poor’s and A(Excellent) from A.M. Best. In terms of profitability and market capitalization, QIC is also the largest insurance company in the MENA region. It is listed on the Qatar Exchange and has a market capitalization of USD 4 billion.
QIC Insured is the retail brand of QIC’s personal insurances and can be experienced at qic-insured.com
Contacts
Frederik Bisbjerg, +97150-629-5187
Executive Vice President, MENA Retail
www.qic-insured.com
frederik.bisbjerg@qicmena.com.qa
Thomas Edelmann, +97150-5519-216
Founder and Managing Director
RoadSafetyUAE
Thomas@RoadSafetyUAE.com
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