Dubai, United Arab Emirates - Monday, November 4th 2013 [ME NewsWire]
Best selling author guest lectures at TECOM Media Cluster seminar on marketing warfare and global positioning
200 business leaders in attendance
TECOM’s Media Cluster which includes Dubai Media City, Dubai Studio City, and International Media Production Zone, the thriving communities that are home to leading international and regional brands in the media sector, in collaboration with Brand Lounge, the region’s leading branding and marketing strategists and MENA partner of Trout & Partners, hosted legendary marketing strategist Jack Trout today for a full day workshop with top business leaders from across Dubai.
Dubai’s most influential marketing practitioners, Managing Directors and Communications specialists attended this exclusive event focusing on two core concepts, namely – Positioning has gone global, and, Marketing warfare.
Recognised as a leading authority in strategic marketing, Jack Trout has a track record of over 40 years as a best selling author and advisor to some of the world’s largest companies including AT&T, IBM and many Fortune 500 companies.
Speaking after the event, Mohammad Abdullah, Managing Director of TECOM’s Media Cluster, said:
"We are delighted to welcome Jack Trout to Dubai and to be able to host this event. Jack’s standing at a global level in the field of marketing strategy and the insights that he can offer will be of invaluable use to our business partners across all of the TECOM industry clusters.
"We are committed to supporting the development of the media sector and the growth of our business partners and community. This event was the ideal opportunity for industry leaders to gain a further insight into the marketing and media industries, as well the perfect opportunity to network with top-level decision makers and leading companies from within the Media Cluster.
Commenting on his trip to Dubai, Jack Trout said:
"Dubai is a vibrant destination with a thriving media sector. TECOM’s Media Cluster plays host to some of the world’s leading media, marketing and advertising companies, and it is an honour to have been given the opportunity to address such an esteemed group of industry leaders. Dubai’s media community has grown hugely in the past decade, and I am confident that it will continue to thrive in the coming years and that Dubai will continue to grow as a leading knowledge-based economy.
Hasan Fadlallah, Managing Director of Brand Lounge, concluded:
"It is always exciting to see Jack Trout in Dubai amongst senior practitioners and industry peers lecturing about Positioning, the no# 1 business strategy adopted by marketers and branding consultants worldwide. I am particularly thrilled to have TECOM’s Media Cluster hosting him this year under its newly formed Guru Talk platform – as it brings to its business partners real business and marketing value that the industry will always depend on delivered by the world’s foremost marketing strategist and Brand Lounge”.
About Dubai Media City
Dubai Media City (DMC), part of TECOM’s Media Cluster, is the Middle East and North Africa (MENA) region’s largest hub dedicated to the media industry. Since its inauguration in 2001, DMC has grown to become a thriving business community, home to leading international and regional brands including CNN, Thomson Reuters, MBC and CNBC Arabia. DMC has created an environment that encourages the expansion and growth of its business partners, and is carrying forward Dubai’s vision of becoming a knowledge-based economy with its extensive talent pool of qualified industry experts. DMC offers state-of-the-art infrastructure which supports the current and future needs of business partners, and through its real estate offerings of boutique offices and business centres, businesses of all sizes can operate alongside leading local, regional and international players. DMC is an ecosystem for the industry, and through networking events, business partners can share ideas and access industry experts and other business partners.
About Jack Trout
Jack Trout is the acclaimed author of many marketing classics published in many languages: Positioning: The Battle for Your Mind, Marketing Warfare, (updated in the 20th Anniversary edition), The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands. Big Trouble, A Genie’s Wisdom, and Trout on Strategy. Following the Second Edition of Differentiate or Die, he wrote In Search of the Obvious. The Antidote for Today’s Marketing Mess. His most recent book is Repositioning. Marketing in an era of competition, change and crisis.
He is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 20 countries including the Middle East through Brand Lounge, its designated partner in the region. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Southwest Airlines and many other Fortune 500 companies. He has consulted with the State Department on how to better sell America and continues to advise the current administration on strategy. Currently he is working with many companies in India and China on their strategies.
Recognized as one of the world’s foremost marketing strategists, Trout is the originator of Positioning and other important concepts in marketing strategy. He has over 40 years of experience in advertising and marketing, and became a boardroom advisor to some of the world’s largest corporations and his worldwide consulting work gives him first-hand experience in a wide range of marketing scenarios. Jack Trout has gained an international reputation as a consultant, writer, speaker, and proponent of leading-edge marketing strategies.
About Brand Lounge
Brand Lounge, is a regional Branding and Marketing Strategist firm based in UAE – Dubai and Saudi Arabia - Riyadh with ample experience in the field of branding and marketing communications across the Middle East and Africa region.
Brand Lounge is specialized in brand intelligence (research & brand audit), brand strategy development, brand design and visual communication and brand activation. Our diversified experience in the different governmental and business industries like Healthcare, Real Estate, Sports, Retail and Corporates, is extensive, as we have succeeded in creating positive brand image and experience across all touch points in numerous national and international projects.
Brand Lounge is the designated partner of Trout & Partners Ltd in the Middle East & North Africa, one of the most prestigious global branding and strategy consultancy firms founded and headed by Jack Trout, the founding father of the concept of "Strategic Brand Positioning” - the global business theory that is considered the number 1 strategy used in business branding today. Brand Lounge is also the MENA representative of Brand Keys; the only research company in the world that is specialized in brand loyalty & engagement measures.
Contacts
Alexa Hooft Graafland
AHooftGraafland@bell-pottinger.co.uk
+971555597404
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