JEDDAH, Saudi Arabia - Monday, July 1st 2013 [ME NewsWire]
With the new A 250 Sport, Mercedes-Benz has entered an entirely new segment in the Middle East by setting a fresh benchmark in the luxury compact segment with a powerful, sporty and luxuriously designed and appointed hot hatch that will excite and enthrall the region’s aspirational go-getting next-big-things
Markedly emotive AMG body styling design combines with agile handling and a powerful four cylinder, two-liter turbocharged engine that produces a roaring 211 hp and 350 Nm of torque, thundering a market that demands success to 100km/h in just 6.6 seconds.
This car is fully loaded compared to the international market, including a very sporty interior design with red stitching, designo red seat belts, red framed SLS AMG style air vents, comfortable sport seats, aggressive exterior look with diamond grille, red brake callipers, 18” five spoke AMG light-alloy wheels in high sheen black finish and headlamps with red marker rings.
At the same time the new model underlines that for Mercedes-Benz, safety is not a question of price – the standard specification includes, amongst other things, the radar-based COLLISION PREVENTION ASSIST system.
On this occasion, Safi Kobeisi, General Manager of Juffali Automotive Company, said:"The A-250 Sport is totally a new class down to the last detail. In automotive development, it’s not often you get the chance to start with a clean sheet of paper. Our engineers have made the very most of that opportunity."
He further assured that the timing of the launch into an entirely new segment for Mercedes-Benz in the region forms an important pillar of the Mercedes-Benz global and regional strategy to become the globe’s number one premium brand by 2020.
The new car can be equipped optionally with various features in addition to the standard specification, including Xenon Lights, Active Parking Assist, and a Light Sight Package (Interior Ambient Lighting), plus safety options such as Distronic Plus, and Blind Spot Assist.
With the A-Class, Mercedes-Benz is targeting a growing ambitious, affluent, young and aspirational new market, providing a car with the three pointed star that boasts good looks, performance, prestige and attitude, at a price point that makes attainability of the brand a reality for those that may consider owning a Mercedes-Benz as 'something they want but sometime in the future'.
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Headline Communications
Shaima Adel Almaddah, +966-2-668-8811
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