301 Represents Strategic Move for Peugeot Middle-East
Dubai, United Arab Emirates - Sunday, June 23rd 2013 [ME NewsWire]
In a strategic move in the Middle-East Automobiles Peugeot, in partnership with Swaidan Trading Co. LLC and Omeir Bin Youssef & Sons LLC, has unveiled the new Peugeot 301 at an exclusive launch event. Attended by VIPs and press, the show-stopping event at The Address Montgomerie Dubai marked the sedan’s highly anticipated arrival in the region’s markets.
During the evening, Marc Bocque, Head of Peugeot International Communications & External Relations, Philippe Geze, Peugeot Export Director, and Jamal Sahl, Head of Peugeot Middle-East Regional Office each highlighted the unique features and strategic thinking behind the 301’s development. Guests were treated to an elegant reception and a spectacular light show before a vessel bearing the new model made a dramatic appearance on the lake. Four 301s, representing different specifications and colours in the range, then drew up alongside the gathering so that guests could view the 1.6l VTi 115hp cars and book a test drive.
"The new 301 heralds an exciting new direction for Peugeot and marks the brand’s strategic return to the sedan segment. The 301 is set to take the family category by storm with its elegant, robust design, spaciousness and tremendous value. It has been specifically designed to conquer the four corners of the globe, significantly increasing Peugeot’s offering in the region as well as internationally,” said Marc Bocque.
Resolutely modern, but retaining Peugeot’s refined character, the 301 sets the benchmark for durable value, comfort and capacity in its class. Sporting the tagline ‘strong outside, generous inside’, the 4 door family vehicle has been developed for markets where driving conditions can be difficult. The car’s suspension has been finely tuned to handle challenging road terrain, while features such as the electronic air conditioning make the car ideal for the hot Middle-Eastern climate. The clever engine’s design saves space to offer record legroom space and boot volume, responding to a segment in which space is a highly sought after quality. The result is an elegant vehicle that delivers a pleasurable, reassuring driving experience.
The automatic gearbox 301 benefits from Peugeot’s build and design expertise, and the car features a wide range of safety equipment: emergency ESP; ABS; braking assistance; up to four airbags; and ISOFIX, for example. Other modern features include an MP3 audio system, remote boot opening, and rear parking assistance. Also in keeping with Peugeot’s best quality criteria, the engine has been refined and a milestone in CO2 performance has been achieved. The car also features impressive connectivity, such as Bluetooth hands-free kit and USB port.
Jamal Sahl said: "The sedan car category witnesses a significant volume of sales in the Middle-East and the 301 is a wonderful opportunity for Peugeot to increase its regional presence. Judging by the number of enquiries we have already received, we are anticipating a tremendous response to the launch and availability of the 301.”
The top of the range Peugeot 301 Allure is now available in Peugeot showrooms across the region, along with three other models in the 301 range.
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About Peugeot
Present in 160 countries with 10,000 contact points, Peugeot combines rigorous standards and exciting ideas all over the world. In 2010, its bicentenary year, Peugeot consolidated its position as the leading French car make worldwide and moved up a place in the global league table of car makes (9th) selling 2,142,000 cars.
Peugeot is the only make to deploy an overall mobility offer with passenger and utility vehicles, scooters, bicycles and a wide range of services including its "Mu by Peugeot" free choice mobility service.
About Omeir Bin Youssef Group
Established in 1956, Omeir Bin Youssef & Sons have been the exclusive dealers of Peugeot passenger and commercial vehicles in Abu Dhabi and Al Ain for several years. Omeir Bin Youssef & Sons have gained a well established reputation and enormous respect in the automotive sector. Peugeot has a variety of ranges in sports cars, SUV, LCV, etc.
About Swaidan Trading Co. LLC
Swaidan Trading Co. LLC, an ISO certified company, is part of the Saeed & Mohammed Al Naboodah Group. Swaidan Trading Co. LLC is the authorized distributor for Automobiles Peugeot in Dubai and the Northern Emirates, offering full sales and after sales support for Peugeot cars and light commercial vehicles for over 30 years.
Contacts
Natasha Everley
Communication Manager
Havas PR ME
+971 - 4 - 455.6151
Natasha.everley@havasprme.com
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